Banking Sector Reform Essay

From the 1991 India monetary emergency to its status of third biggest economy on the planet by 2011, India has developed altogether as far as financial turn of events. So has its financial segment. During this period, perceiving the developing needs of the segment, the Finance Ministry of Government of India (GOI) set up different boards of trustees with the undertaking of examining India’s banking part and prescribing enactment and guidelines to make it increasingly compelling, serious and efficient.[1] Two such master Committees were set up under the chairmanship of M. Narasimham. They presented their proposals during the 1990s in reports broadly known as the Narasimham Committee-I (1991) report and the Narasimham Committee-II (1998) Report. These proposals not just released the capability of banking in India, they are additionally perceived as a factor towards limiting the effect of worldwide monetary emergency beginning in 2007. Not at all like the communist majority rule period of the 1960s to 1980s, India is no longer protected from the worldwide economy but then its banks endure the 2008 money related emergency generally solid, an accomplishment due to a limited extent to theseNarasimham Committees.[2] Contents [hide] * 1 Background * 2 Recommendations of the Committee * 2.1 Autonomy in Banking * 2.2 Reform in the job of RBI * 2.3 Stronger financial framework * 2.4 Non-performing resources * 2.5 Capital ampleness and fixing of provisioning standards * 2.6 Entry of Foreign Banks * 3 Implementation of suggestions * 4 Criticism Foundation During the times of the 60s and the 70s, India nationalized the vast majority of its banks. This finished with the parity of installments emergency of the Indian economy where India needed to carrier gold toInternational Monetary Fund (IMF) to credit cash to meet its budgetary commitments. This occasion raised doubt about the past financial approaches of India and set off the period of monetary advancement in India in 1991. Given that rigidities and shortcomings had made genuine advances into the Indian financial framework by the late 1980s, the Government of India (GOI), post-emergency, found a way to rebuild the country’s money related framework. (Some case that these changes were impacted by the IMF and the World Bank as a feature of their advance restriction to India in 1991).[3] The financial area, taking care of 80% of the progression of cash in the economy, required genuine changes to make it universally legitimate, quicken the pace of changes and form it into a helpful attendant of an effective, lively and serious economy by sufficiently supporting the country’s money related needs.[4] In the light of these prerequisites, two master Committees were set up in 1990s under the chairmanship of M. Narasimham (an ex-RBI (Reserve Bank of India) senator) which are generally credited for initiating the monetary division change in India.[3] The first Narasimhan (Committee on the Financial System †CFS) was named by Manmohan Singh as India’s Finance Minister on 14 August 1991,[1][5] and the subsequent one (Committee on Banking Sector Reforms)[6] was named by P.Chidambaram[7] as Finance Minister in December 1997.[8] Subsequently, the first broadly came to be known as the Narasimham Committee-I (1991)and the second one as Narasimham-II Committee(1998).[9][10] This article is about the suggestions of the Second Narasimham Committee, the Committee on Banking Sector Reforms. The motivation behind the Narasimham-I Committee was to concentrate all angles identifying with the structure, association, capacities and strategies of the budgetary frameworks and to suggest enhancements in their effectiveness and profitability. The Committee presented its report to the Finance Minister in November 1991 which was postponed in Parliament on 17 December 1991.[6] The Narasimham-II Committee was entrusted with the advancement survey of the execution of the financial changes since 1992 with the point of further reinforcing the monetary foundations of India.[4]It focussed on issues like size of banks and capital ampleness proportion among other things.[9] M. Narasimham, Chairman, presented the report of the Committee on Banking Sector Reforms (Committee-II) to the Finance Minister Yashwant Sinha in April 1998.[4][9] Suggestions of the Committee The 1998 report of the Committee to the GOI made the accompanying significant suggestions: Self-sufficiency in Banking More noteworthy self-governance was proposed for the open segment banks with the end goal for them to work with proportionate demonstrable skill as their worldwide counterparts.[11] For this the board suggested that enlistment strategies, preparing and compensation approaches of open area banks be aligned with the best-advertise practices of expert bank management.[4][6] Secondly, the advisory group suggested GOI value in nationalized banks be diminished to 33% for expanded autonomy.[4][12][13] It additionally suggested the RBI give up its seats on the top managerial staff of these banks. The council further included that given that the administration chosen people to the leading body of banks are frequently individuals from parliament, government officials, administrators, and so forth., they regularly meddle in the everyday activities of the bank as the command lending.[4] As such the council suggested an audit of elements of banks sheets so as to make them answerable for improving investor esteem through detailing of corporate technique and decrease of government equity.[11] To actualize this, models for self-ruling status was distinguished by March 1999 (among other execution measures) and 17 banks were viewed as qualified for autonomy.[14] But a few proposals like decrease in Government’s value to 33%,[13][15] the issue of more prominent polished methodology and freedom of the top managerial staff of open part banks is as yet anticipating Government finish and implementation.[16] Change in the job of RBI To start with, the panel suggested that the RBI pull back from the 91-day treasury charges showcase and that interbank call cash and term currency markets be limited to banks and essential dealers.[6][14] Second, the Committee proposed an isolation of the jobs of RBI as a controller of banks and proprietor of bank.[17] It saw that â€Å"The Reserve Bank as a controller of the money related framework ought not be the proprietor of a bank taking into account a potential clash of interest†. In that capacity, it featured that RBI’s job of compelling oversight was not satisfactory and needed it to strip its possessions in banks and money related establishments. Compliant with the suggestions, the RBI presented a Liquidity Adjustment Facility (LAF) worked through repo and converse repos so as to set a passageway for currency showcase loan costs. Regardless, in April 1999, an Interim Liquidity Adjustment Facility (ILAF) was presented pending further upgradation in innovation and legitimate/procedural changes to encourage electronic transfer.[18]As for the subsequent suggestion, the RBI chose to move its particular shareholdings of open banks like State Bank of India (SBI), National Housing Bank (NHB) and National Bank for Agriculture and Rural Development (NABARD) to GOI. Accordingly, in 2007-08, GOI chose to secure whole stake of RBI in SBI, NHB and NABARD. Of these, the terms of offer for SBI were settled in 2007-08 itself.[19] More grounded financial framework The Committee suggested for merger of enormous Indian banks to make them sufficient for supporting worldwide trade.[11] It suggested a three level financial structure in India through foundation of three huge keeps money with universal nearness, eight to ten national banks and countless provincial and nearby banks.[4][9][11] This proposition had been seriously scrutinized by the RBI workers union.[20] The Committee prescribed the utilization of mergers to construct the size and quality of activities for each bank.[12] However, it forewarned that huge banks ought to combine just with banks of identical size and not with more vulnerable banks, which ought to be shut down if incapable to revive themselves.[6] Given the huge level of non-performing resources for more vulnerable banks, some as high as 20% of their absolute resources, the idea of â€Å"narrow banking† was proposed to aid their rehabilitation.[11] There were a series of mergers in banks of India during the late 90s a nd mid 2000s, empowered firmly by the Government of India|GOI in accordance with the Committee’s recommendations.[21]However, the suggested level of solidification is as yet anticipating adequate government impetus.[16] Non-performing resources Non-performing resources had been the single biggest reason for disturbance of the financial area of India.[4] Earlier the Narasimham Committee-I had extensively presumed that the primary purpose behind the decreased productivity of the business banks in India was the need division loaning. The advisory group had featured that ‘priority segment lending’ was prompting the development of non-performing resources of the banks and in this manner it prescribed it to be staged out.[10] Subsequently, the Narasimham Committee-II additionally featured the requirement for ‘zero’ non-performing resources for every single Indian manage an account with International presence.[10] The 1998 report additionally accused poor credit choices, command loaning and patterned monetary variables among different explanations behind the development of the non-performing resources of these banks to awkwardly significant levels. The Committee suggested making of Asset Reconstruction Funds or Asset Reconstruction Companies to assume control over the awful obligations of banks, permitting them to begin a clean-slate.[4][22][23] The choice of recapitalization through budgetary arrangements was precluded. By and large the board needed a legitimate framework to distinguish and group NPAs,[6] NPAs to be brought down to 3% by 2002[4] and for a free credit audit meachnism for improved administration of advance portfolios.[6] The committee’s suggestions let to presentation of another enactment which was subse

Biography of Atlanta Mass Murderer Mark Orrin Barton

Account of Atlanta Mass Murderer Mark Orrin Barton Known as being one the biggest mass killers in Atlantas history, informal investor Mark Barton, 44, went on an executing binge on July 29, 1999, at two Atlanta-based exchanging firms: All-Tech Investment Group and Momentum Securities. Agitated with seven weeks of huge misfortunes in day exchanging, which had carried him to money related ruin, Bartons killing binge brought about 12 individuals killed and 13 harmed at the two organizations. After a daylong manhunt and encompassed by police, Barton ended it all by shooting himself at an Acworth, Georgia, service station when his catch got up and coming. The Killing Spree At around 2:30 p.m. on July 29, 1999, Barton entered Momentum Securities. He was a natural face around there and simply like some other day, he started talking with a day or two ago merchants about the securities exchange. Dow Jones was indicating an emotional drop of around 200 focuses adding to seven days of baffling numbers. Grinning, Barton went to the gathering and stated, Its an awful exchanging day, and its going to deteriorate. He at that point took out two handguns, a 9mm Glock and a .45 bore Colt, and started discharging. He lethally shot four individuals and harmed a few others. He at that point went over the road to All-Tec and started shooting, leaving five dead. As per reports, Barton had lost an expected $105,000 in around seven weeks. More Murders After the shooting, agents went to Bartons home and found the assortments of his subsequent spouse, Leigh Ann Vandiver Barton, and Bartons two youngsters, Matthew David Barton, 12, and Mychelle Elizabeth Barton, 10. As indicated by one of the four letters left by Barton, Leigh Ann was killed the evening of July 27, and the youngsters were killed on July 28, the night prior to the shooting binge at the exchanging firms. In one of the letters, he composed that he didn't need his kids to endure without having a mother or father and that his child was at that point giving indications of the feelings of dread that he had endured with for an amazing duration. Barton additionally composed that he murdered Leigh Ann on the grounds that she was halfway to fault for his end. He at that point proceeded to portray the strategy he used to execute his family. There was little agony. Every one of them were dead in under five minutes. I hit them with the sledge in their rest and afterward put them face-down in the bath to ensure they didn't wake up in torment, to ensure they were dead. The body of his better half was found under a cover in a wardrobe and the childrens bodies were found in their bed. Prime Suspect in Another Murder As the examination concerning Barton proceeded, it was uncovered that he had been the prime suspect in the 1993 homicides of his first spouse and her mom. Debra Spivey Barton, 36, and her mom, Eloise, 59, both of Lithia Springs, Georgia, went outdoors on Labor Day weekend. Their bodies were found inside their camper van. They had been beat to death with a sharp article. There was no indication of constrained passage and albeit some gems was missing, different resources and cash had been abandoned, driving specialists to put Barton on the rundown of suspects. A Lifetime of Trouble Imprint Barton appeared to settle on terrible choices the greater part of his life. In secondary school, he demonstrated incredible scholastic potential in math and science, however fired utilizing drugs and wound up in emergency clinics and restoration focuses subsequent to overdosing a few times. Notwithstanding his medication foundation, he got into Clemson University and, in his first year, he was captured and accused of robbery. He was set waiting on the post trial process, yet that didn't dissuade his medication use and he wound up leaving Clemson subsequent to enduring a breakdown. Barton then figured out how to get into the University of South Carolina, where he earned a degree in science in 1979. His life appeared to level out some after school, in spite of the fact that his medication utilize proceeded. He wedded Debra Spivey and in 1998 their first youngster, Matthew, was conceived. Bartons next brush with the law occurred in Arkansas, where the family had migrated to because of his work. There he started to give indications of serious neurosis and frequently blamed Debra for disloyalty. As time went on, he turned out to be progressively controlling over Debras exercises and displayed weird conduct at work. In 1990 he was terminated. Irate by the terminating, Barton fought back by breaking into the organization and downloading touchy records and mystery synthetic recipes. He was captured and accused of crime robbery however received in return in the wake of consenting to a settlement with the organization. The family moved back to Georgia where Barton found another line of work in deals at a substance organization. His relationship with Debra kept on falling apart and he started taking part in an extramarital entanglements with Leigh Ann (later to turn into his subsequent spouse), who he had met through his work. In 1991, Mychelle was conceived. Notwithstanding the introduction of another youngster, Barton kept seeing Leigh Ann. The issue was no mystery to Debra, who, for obscure reasons, chose not to stand up to Barton. After eighteen months, Debra and her mom were discovered dead. Murder Investigation From the beginning, Barton was the prime suspect in the killings of his better half and relative. The police scholarly of his issue with Leigh Ann and that he had taken out a $600,000 disaster protection strategy on Debra. Notwithstanding, Leigh Ann told the police that Barton was with her over Labor Day weekend, which left agents without proof and a great deal of theory. Incapable to accuse Barton of the killings, the case was left unsolved, yet the examination was rarely shut. Because of the killings being unsolved, the insurance agency wouldn't pay Barton, yet later lost a claim Barton documented and he wound up getting the $600,000. Fresh starts, Old Habits It was not long after the homicides that Leigh Ann and Barton moved in together and in 1995 the couple wedded. Notwithstanding, much the same as what occurred with Debra, Barton before long started giving indications of distrustfulness and doubt towards Leigh Ann. He additionally started losing cash as an informal investor, huge cash. The budgetary weights and Bartons neurosis negatively affected the marriage and Leigh Ann, alongside the two kids, left and moved into a loft. Later the two accommodated and Barton rejoined the family. Inside months of the compromise, Leigh Ann and the kids would be dead. Cautioning Signs From interviews with the individuals who knew Barton, there were no conspicuous signs that he was going to flip out, murder his family, and go on a shooting binge. Be that as it may, he had earned the moniker Rocket at work as a result of his touchy conduct while day exchanging. This sort of conduct was not too strange among this gathering of brokers. It is a quick, high-chance game, where increases and misfortunes can happen rapidly. Barton didn't speak much about his own existence with his kindred informal investors, however a significant number of them knew about his money related loses. All-Tech had quit permitting him to exchange until he put cash in his record to cover his misfortunes. Incapable to think of the cash, he went to other informal investors for advances. Yet at the same time, none of them had any thought that Barton was harboring disdain and going to detonate. Witnesses later advised police that Barton appeared to deliberately search out and shoot a portion of the individuals who had advanced him cash. In one of the four letters he left in his home, he expounded on detesting this life and having no expectation and being scared each time he woke up. He said that he didn't hope to live any longer, sufficiently long to murder the same number of the individuals that avariciously looked for my decimation. He likewise denied executing his first spouse and her mom, in spite of the fact that he conceded that there were likenesses between how they were slaughtered and how he murdered his present wife and youngsters. He finished the letter with, You should execute me in the event that you can. As it turned out, he dealt with that himself, however not before completion the lives of numerous others.

Saint Joan of Arc Essay -- European History France England War Essays

Holy person Joan of Arc Joan of Arc carried on with a remarkable life and achieved mind blowing accomplishments during, her concise lifetime. Joan is in her very own class. As a young lady at a foolishly youthful age and with no military information, she persuades the Dauphin of France that she is a dispatcher from god and helps lead the nearly lessened French armed force drive the English away from French soil. Her wonderful hyper vision to anticipate future occasions and for things to fall mystically set up at any rate toward the start of her profession, propels one to have confidence in her pious forces or in her association with a higher being. Joan of Arc was conceived at Doremy in Champagne on January 6, 1412. Witnesses guarantee that the chickens of the town hailed her introduction to the world by crowing some time before sunrise. She was destined to a well off rancher, Jacques Darc, and his significant other, Isabelle. Joan never figured out how to peruse or compose yet was extremely talented in turning and sewing. Residents viewed her as a devout kid, and numerous regularly observed her stooping in chapel, ingested in supplication. At 12 years old she originally got aware of her ‘voices.’ at the outset it appeared that it was essentially a voice that would advise her to â€Å"Be great and go to church† (Pernoud 19). Before long the voices would be joined by a light, and she recognized them independently as being St. Catherine, St. Margaret, and St. Michael. The voices got unshakable, frequently revealing to her a few times each week that she ought to go to France and present herself to Robert Baudri court who directed for Charles VII in the neighboring town of Vaucouleurs. After a month she made a trip with her uncle to see Baudricourt, however with little achievement, as he disclosed to her uncle to â€Å"Take her home to her dad and give her a decent whipping† (Pernoud 50). Joan... ... additional amazing, her capacity to carry France to triumph during the skirmish of Orleans where the French were totally encircled and rout was practically sure. Her capacity to deliver ponders in a steady progression makes one hard squeezed not to have faith in her piety. Joan is a holy person and her activities must be classified as marvels. Joan’s life is surprising by any measure, in any event, when one isolates the reality from fiction. Book reference Creeks, Polly Schoyer Beyond the Myth: The Story of Joan of Arc. New York: Houghton Mifflin Co, 1999. Pernoud, Regine. Joan of Arc: By Herself and Her Witnesses. New York: Scarborough House, 1994. Value, Patrick. JoanNet 2004. Feb 2004. http://maidjoan.tripod.com Shaw, Benard. Holy person Joan. Britain: Penguin Books, 1924. Williamson, Allen. Joan of Arc Online Archive 2003. Feb 2004. http://archive.joan-of-arc.org

Whole Foods: a Whole-Istic Strategy

1. Characterize Whole foods’ â€Å"product†. How can it convey an incentive to clients? The Whole Foods Market chain was the principal retailer in the United States offering items to its clients that are regular (developed without being treated with development hormones or anti-infection agents) and ’certified organic’. The result of Whole Foods are natural, common and gourmet nourishments, considering the earth as a significant factor, and creation of the earth the primary goal. hey’re not an organization selling modest items but rather they’re an organization offering quality and wellbeing to their clients. They’re not offering significance to businnes, yet to quality and fulfill their clients. Entire nourishments isn't just dealing with their clients yet in addition of the earth and of our oplanet. Entire nourishments convey an incentive to their clients by selling the greatest characteristic and natural items accessible, fulfilling and charming their clients, supporting colleague joy and greatness, making riches through benefits and development, thinking about networks and the earth, making continuous win-win associations with their providers and advancing the soundness of their partners through good dieting instruction. 2. Natural food are getting extremely famous. Numerous chains, including Wal-Mart, have started offering and expading their choice of organics. Does this represent a serious danger to Whole Foods? Wal-Mart speak to a major risk to the Whole Foods stores, since it is beginning to offer natural items at lower costs and if purchasers begin to see this in Wal-shop they’re going to begin purchasing in there, yet now in the USA all Products sold as â€Å"Organic† should now meet the prerequisites of the USDA Organic Rule, and each item most under a number show how natural is their item, that could be a bit of leeway for Whole Foods since it can show that the quality meet the costs that they have, and for Wal-Mart could be somewhat hard to have such quality item at such a low cost. . As for Whole Foods’ focusing on and situating methodologies, what difficulties will the organization face later on as it keeps on developing and grow? As it develops and extend it’s hard to the market of natural food to keep these interest the extent that it has Whole-Foods, it is additionally extremely hard to fulfill the desires for all the clients utilizing such a great lev el in every one of the items. For excellent items it is improtant to takle care of each thing that comes out to the market, and it is so costly for Whole Foods to do that so it will decrease quality. It is likewise critical to realize that Whole Foods salaries are smoothing and net gain is falling. Furthermore, this is all going to make an obligation for Whole nourishments and making such costly items, they most slice expenses to make the organization increasingly proffitable. 4. In certain spots, Whole Foods is regularly known as â€Å"Whole Paycheck† While the firm has plainly situated itself away from estimating issues, would it be able to stay away from this component of the advertising blend until the end of time? Why or why not? It can stay away from them by giving lower costs to their clients, yet it’s troublesome on the grounds that they’re offering natural quality items, which in nations like the United States are over the top expensive to manage. It is extremely hard to defeat this circumstance however Whole Foods is doing admirably by offering more limits, expanding lower-evaluated store brands, promoting items they sell at a decent worth and arranging financial plan centered store visits. This could be a significant move for Whole Foods to make another picture of their market. . What different patterns later on for retailing do you think will affect Whole Foods? The economy have it cycles however in the other hand it gives a few patterns like it’s individuals dealing with their wellbeing, there is many individuals with their mindfulness and their awareness and how way of life assumes into the job of wellbeing. There’s a million of individuals acknowledging they need essentia lness in their lives. Furthermore, these are large patterns. These are shifts that individuals are not going to return from.

How to Find Sample of Essay Papers in APA

How to Find Sample of Essay Papers in APAThere are so many samples of essay papers in APA that you can easily find out which one will be the best for you. The only way to do this is to have a clear understanding about what you should write. That means that you need to first decide on what subject you want to write about. This is important because you need to have your own agenda when writing the paper and should also know what kind of information you want to present.An easy way to make this key decision is to consult an adviser. Such advisers are usually regular participants in seminars or workshops where they help you determine your topic. Once you have already made this decision, you are now free to look for samples of essay papers in APA in order to get ideas. This way, you can easily focus on what is best for you and what you want to write about.Though there are many useful resources on the Internet, you must also go to the official website of the American Psychological Associati on in order to get the latest and most current information. This will also give you the chance to read about the topics that are generally taught in the seminars and workshops. This will help you determine what to write about based on the information found on the official website. After all, the number one priority is your own learning and development. It is always wise to read as much as you can so that you can better understand what to write about and how to write it.Once you know the current theme that you are going to write about, you should also have a clear idea about the style of writing that you should use. This is because your goal is to write in a way that will attract attention and compel others to learn more about you. Once you have come up with a solid plan, you will find it easy to focus on what needs to be written about.As mentioned earlier, there are so many samples of essay papers in APA that you can easily find. You just need to know where to look. Most writers and professors who conduct workshops and seminars usually provide them. In fact, these workshops can easily be found online, and if not, then you can also ask your teacher or tutor where to find one.As mentioned earlier, there are so many samples of essay papers in APA that you can easily find online. All you need to do is to go to some forums or chat rooms on the Internet. You can also read some topics in books or magazines. However, you must also take note that writing should always be personal and professional at the same time.If you are not good in writing, then you must keep this in mind and try to research about this first. You need to focus on what you are going to write first and try to search for a topic. Then once you have decided on what to write about, you can now start writing and reviewing your work. You have to keep in mind that personal feelings and emotions should never come into play when writing essays.Because of the very high rate of reading these samples of essay p apers in APA, most people find them to be of great help. Since so many of us are trying to study and gain more knowledge, these tools can be very helpful. Many teachers and tutors have also been using them in order to gain more knowledge.

Musical Motifs - Literature Essay Samples

Arthur Millers Death of a Salesman is a deceptively simple play. The simplicity of the play, however, quickly dissolves into a respectful ambiguity through Millers ingenious stage directions, nonverbal expressions and, most importantly, his musical design. From the opening notes to their final reprise, the audience is enormously attracted by what Tennessee Williams called the plastic theatre (Williams 213). The use of musical expression complements the textual version of the play creating a more lucid production. This willingness that Miller has to open up his theatre to more than merely a language-embedded performance allowed him to create a lyric drama, a more poetic theatre through the melodic themes. The musical motifs assume important roles in the production, roles accentuating the conflicts that the Lomans articulate to the audience through language. They foreground, through metaphor, many of the plays deeper ambiguities and discords.Millers musical themes express the com peting influences in Willy Lomans mind. Once established, the themes need only to be sounded to evoke certain time frames, emotions, and values. The first sounds of the drama, the flute notes small and fine, represent the grass, trees and horizon. These are objects of Willys and Biffs longing that are tellingly absent from the overshadowed home on which the curtain rises. This melody plays on as Willy makes his initial appearance, although, as Miller tells us, he hears but is not aware of it (1165). Through this melodious music we are thus given our first sense of Willys estrangement not only from the nature itself but also from his own deep nature that confuses happiness with success.The flute music also holds important past references for Willy. Ben informs Willy that their father made flutes and sold them during the familys early wanderings (1185). As Ben enters into their fathers biography a new music is heard, introducing an additional musical theme as the father is char acterized by a high, rollicking tune (1184). The tune is differentiated from the small and fine melody of the natural landscape (1165). This distinction is fitting, for the father is a salesman as well as an explorer. The rollicking musical theme that is heard in reference to his name collides with the tender music that he is remembered for. This represents the conflicting values that he possessed and passed on to those around him, thus giving evidence to Willys adverse correlation between happiness and success.The fathers tune shares a familiar likeness to Bens idyllic (1182) music. This theme presents itself falsely, as it is associated in depressing and discouraging contexts. Bens theme is first sounded after Willy expresses his exhaustion from his pursuit to succeed (1182). Then it is perceived again after Willy is fired in Act II. This time the music precedes Bens entrance. It is heard in the distance, then closer, just as Willys thoughts of suicide, once repressed, no w come closer at the loss of his job. When Bens idyllic melody plays for the third and final time it is in accents of dread (1228), for Ben reinforces Willys wrongheaded thought of suicide to help finance and support Biff and the family. This idea of selling out relates to the abandonment that Willys father portrayed since Willy can not remember much about him. The fathers and Bens themes contribute greatly to Willys disillusionment about life. They are thus in opposition to the small and fine theme of nature that begins and ends the play. The whistling motif elaborates this essential conflict. Most people envision whistling to be an outdoor activity that accompanies work. A whistler in an office would be a distraction. Biff Loman is fond of whistling, thus reinforcing his ties to nature rather than the business environment. Happy seeks to stifle Biffs true voice:Happy: Bob Harrison said you were tops, and then you go and do some damn fool thing like whistling whole sounds i n the elevator like a comedian.Biff (against Happy): So what? I like to whistle sometimes.Happy: You dont raise a guy to a responsible job who whistles in elevators! (60)Happy holds many of the similar values that his father does, as he believes that success and acceptance are the roots to happiness. He attempts to explain to Biff that to succeed, and thus gain happiness, he must not forfeit his desires. This corresponds to Willys estrangement from nature to gain successfulness.Later in Act 2 the whistling theme reverberates again as Howard Wagner plays Willy a recording of himself whistling Roll out the Barrel just before Willy asks for an advance and a New York job (1198). Willys uneasiness with the recorder that plays the whistling reiterates the concept of Willys estrangement and more importantly his blindness to the truth. Being that Howard is a very prosperous man and is the person whistling on the recorder, disproves Willy and Happys idea that whistling is disapproved by business authorities. In a sense, Howard is showing Willy that happiness does not lie in ones success but rather with his connection with nature and finding himself.Willys conflicting desires to work in sales and to do outdoor, independent work are complicated by another longing, that of sexual desire, which is expressed through the raw, sensuous music that accompanies The Womans appearances on stage (1179, 1215). It is this music of sexual desire that insinuates itself in Act 2. It is also heard just before Willy, reliving a past conversation, offers this ironic warning to Biff, Just wanna be careful with those girls, Biff, thats all. Dont make any promises. No promises of any kind (1174).This raw theme of sexual desire contrasts with Linda Lomans musical motif. She is characterized by a maternal hum of a soft lullaby. This comforting music becomes a desperate but monotonous hum at the end of Act I (1195). Lindas monotonous drone, in turn, contrasts with the gray and bright music, the boys theme, which opens Act II. This theme is associated with the great times (1195) that Willy remembers with his sons before his adultery is discovered. Like the high, rollicking theme of Willys father and like Bens idyllic melody, this gay and bright music is ultimately associated with the false dream of materialistic success. The boys theme is first heard when Willy tells Ben that he and the boys will get rich in Brooklyn (1185). It sounds again when Willy implores Ben, How do we get back to all the great times? (1218).In his final moments of life, Willy Loman is shown struggling with his furies, sounds, faces, voices, seem to be swarming in upon him (1229). Suddenly, however, the faint and high music enters, representing the false dreams of all the low men. This false tune ends Willys struggle with his competing voices. It drowns out the other voices, rising in intensity almost to an unbearable scream as Willy rushes off in his car. As the car rushes off, th e music crashes down in a frenzy of sound. The clamorous music softens as it becomes the soft pulsation of a single cello representing death and the end of Willy Lomans struggle for success. The play ends in the form of the flutes small and fine refrain. It persists despite the tragedy we have witnessed insinuating that nature and following ones true self is the foundation of happiness.From page to stage, Arthur Miller meticulously structures Death of a Salesman upon a cluster of regressive musical images, images that correspond directly to Willy Lomans fall. Without paying much attention the music in the play help the audience experience the mood that each character adds. Upon further examination, the sounds contribute to the musical motifs that underlie and support the overall theme that Miller is addressing. From the conflicting nature of the flute to the controversy of whistling, Miller magically addresses the disillusionment of the American dream through Willy Loman.Barne t, Berman, Burto, and William E. Cain. Death of a Salesman. An Introduction to Literature. New York: 1997.Williams, Tennessee. Production Notes of Plays, The Theatre of Tennessee Williams, vol. I. New York: New Directions, 1971.

Napoleon And The French Revolution - 1023 Words

Haley Gilmore Reese HI 102 B 20 April 2015 Napoleon and the French Revolution From 1789 to 1799, France saw its bloodiest and most violent time in its history. The people of France were fed up with the living conditions of their society and the requirements that their government continued to pile onto them. An unsatisfied society, more often than not, will lead a revolt of some kind, at some point. This period in history saw rise to power the infamous Napoleon Bonaparte, with his many trials and tribulations. Napoleon Bonaparte and his controlling and overpowering tactics both advanced the ideals of the French Revolution. Many events occurred in this time that forever altered the very fabric of French existence. In May of 1789,†¦show more content†¦They made a tennis court on the grounds their meeting place. On the grounds, they pledged what is today called, ironically, the Tennis Court oath, a promise to one another and the people of France that they would not leave until they had written a new constitution. T his new constitution was instituted in 1795 and caused nothing but problems. The government was overrun with corruption and deceit, something that Napoleon Bonaparte saw and wanted to change when he threw the people in charge out of power. The new society that he created was, â€Å"based on the belief in the common identity of French citizens whatever their social or geographic origin.†(McPhee, 64) This went along very well with the changing ideals of the time. The overthrow set into motion a series of changes in this time period that forever changed the dynamic of French society. France was a difficult place to live if you were member of the lower class in this century. It is a lot easier to focus on the political and ideological events that were occurring. The people of France at this time were being severely over taxed, and were well aware of the unfairness of this. On top of this excessive taxation, the French public was saddled with dealing with low wages and high food prices. All of these factors and more were recipe for discontent. Peasants around the country began rioting. Paris saw some of the worst of this, with the violence felt all around the city. The Parisian

The Impact Of Political Change On Russia - 1277 Words

How significant was war in bringing about political change in Russia in the year 1856-1964? War had a huge political impact on Russia from 1856 to 1964, but it was not the only factor that brought about political change. Political change was influenced by many aspects. A big part of what brought about political change was the different wars that took place which included; The Crimean war of 1853, The Russo-Japanese war of 1904 and lastly the First World War that began in 1914. These Wars were all significant in motivating political change for Russia from the years 1856 to 1964, but again they cannot be seen as the only factor which had led to a political turning point. Reforming leaders such as Alexander II, Nicholas II, Stalin and Khrushchev all played significantly big roles in also bringing about some political change for Russia. Although events such as War and the acts of leaders did accelerate political change for Russia, we must not forget the impact that Revolutionary movements such as the Murder of Alexander II and the Bolsheviks revolution had. The Crimean war of 1853-1856 was fought at Crimean Peninsula, where Russia was fighting mainly against Britain, France and the Ottoman Empire. The war was known as a long bloody war, as a result of poor organisation, leadership and communication of both Russia and the allies. Russia also known as the ‘Police of Europe’ due to the Vienna Treaty of 1814 was responsible in keeping peace in Europe, but this all changed whenShow MoreRelatedHow accurate is it to say that the growth of reformist groups in the years from 1881 was the main cause of the 1905 revolution794 Words   |  4 Pagesexamples of these were groups such as the Kadets, the Bolsheviks and the Mensheviks. All three of these groups had slightly different aims. 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Aprender Conjugation in Spanish, Translation, Examples

The Spanish verb aprender  means to learn. It is a regular -er  verb and follows the same conjugation pattern of other regular -er  verbs, like beber  and barrer.  This article includes the conjugations of aprender  in the present, past, conditional, and future indicative, the present and past subjunctive, the imperative mood, and other verb forms. Using the Verb Aprender The verb aprender  means to learn. For example, you can talk about learning a language —aprender un idioma—,  or about learning to drive —aprender a conducir. However, aprender  can also  mean to learn by heart or to memorize. For example, to learn  a poem by heart is translated as  aprender un poema,  or aprenderse un poema if used reflexively.  Memorizing a phone number is translated as aprenderse un nà ºmero de telà ©fono. Aprender Present Indicative Yo aprendo I learn Yo aprendo a cocinar con un libro de recetas. T aprendes You learn T aprendes nuevos idiomas fcilmente. Usted/l/ella aprende You/he/she learns Ella aprende a manejar a los 16 aos. Nosotros aprendemos We learn Nosotros aprendemos mucho en la escuela. Vosotros aprendis You learn Vosotros aprendis algo nuevo cada da. Ustedes/ellos/ellas aprenden You/they learn Ellos aprenden a usar el telfono nuevo. Aprender Preterite  Indicative The preterite indicative tense can be translated as the simple past in English. Remember that there is an accent on the preterite conjugations for first person singular (yo)  and third person singular (usted, à ©l, ella). Yo aprend I learned Yo aprend a cocinar con un libro de recetas. T aprendiste You learned T aprendiste nuevos idiomas fcilmente. Usted/l/ella aprendi You/he/she learned Ella aprendi a manejar a los 16 aos. Nosotros aprendimos We learned Nosotros aprendimos mucho en la escuela. Vosotros aprendisteis You learned Vosotros aprendisteis algo nuevo cada da. Ustedes/ellos/ellas aprendieron You/they learned Ellos aprendieron a usar el telfono nuevo. Aprender Imperfect  Indicative The imperfect indicative tense is used to talk about ongoing or habitual actions in the past, and it can be translated to English as used to learn or was learning. Yo aprenda I used to learn Yo aprenda a cocinar con un libro de recetas. T aprendas You used to learn T aprendas nuevos idiomas fcilmente. Usted/l/ella aprenda You/he/she used to learn Ella aprenda a manejar a los 16 aos. Nosotros aprendamos We used to learn Nosotros aprendamos mucho en la escuela. Vosotros aprendais You used to learn Vosotros aprendais algo nuevo cada da. Ustedes/ellos/ellas aprendan You/they used to learn Ellos aprendan a usar el telfono nuevo. Aprender  Future  Indicative To conjugate the future indicative, start with the infinitive of the verb (aprender) and add the future ending (à ©, à ¡s, à ¡, emos, à ©is, à ¡n). Yo aprender I will learn Yo aprender a cocinar con un libro de recetas. T aprenders You will learn T aprenders nuevos idiomas fcilmente. Usted/l/ella aprender You/he/she will learn Ella aprender a manejar a los 16 aos. Nosotros aprenderemos We will learn Nosotros aprenderemos mucho en la escuela. Vosotros aprenderis You will learn Vosotros aprenderis algo nuevo cada da. Ustedes/ellos/ellas aprendern You/they will learn Ellos aprendern a usar el telfono nuevo. Aprender Periphrastic Future  Indicative Yo voy a aprender I am going to learn Yo voy a aprender a cocinar con un libro de recetas. T vas a aprender You are going to learn T vas a aprender nuevos idiomas fcilmente. Usted/l/ella va a aprender You/he/she is going to learn Ella va a aprender a manejar a los 16 aos. Nosotros vamos a aprender We are going to learn Nosotros vamos a aprender mucho en la escuela. Vosotros vais a aprender You are going to learn Vosotros vais a aprender algo nuevo cada da. Ustedes/ellos/ellas van a aprender You/they are going to learn Ellos van a aprender a usar el telfono nuevo. Aprender Conditional  Indicative To conjugate the conditional indicative tense, start  with the infinitive of the verb and add the conditional ending (à ­a, à ­as, à ­a, à ­amos, à ­ais, à ­an). Yo aprendera I would learn Yo aprendera a cocinar con un libro de recetas si fuera fcil. T aprenderas You would learn T aprenderas nuevos idiomas fcilmente si tuvieras tiempo de estudiar. Usted/l/ella aprendera You/he/she would learn Ella aprendera a manejar a los 16 aos si alguien le pudiera ensear. Nosotros aprenderamos We would learn Nosotros aprenderamos mucho en la escuela si pusiramos ms atencin. Vosotros aprenderais You would learn Vosotros aprenderais algo nuevo cada da, pero sois muy perezosos. Ustedes/ellos/ellas aprenderan You/they would learn Ellos aprenderan a usar el telfono nuevo, pero es muy complicado. Aprender Present Progressive/Gerund Form The present participle can be used for progressive verb forms such as the present progressive. This verb form can also be used as an adverb. The present participle for  -er  verbs is formed with the ending  -iendo. Present Progressive of  Aprender   està ¡ aprendiendo  She is learning   Ella està ¡ aprendiendo a manejar a los 16 aà ±os. Aprender Past Participle The past participle  can be used to form the passive voice, as an adjective, or for compound verb forms such as the present perfect and the pluperfect. The past participle of  -er  verbs is  formed with the ending  -ido. Present Perfect of  Aprender   ha aprendido  She has learned Ella ha aprendido a manejar a los 16 aà ±os. Aprender Present Subjunctive Que yo aprenda That I learn Mi abuela quiere que yo aprenda a cocinar con un libro de recetas. Que t aprendas That you learn El profesor espera que t aprendas nuevos idiomas fcilmente. Que usted/l/ella aprenda That you/he/she learn Mam quiere que ella aprenda a manejar a los 16 aos. Que nosotros aprendamos That we learn Los maestros quieren que nosotros aprendamos mucho en la escuela. Que vosotros aprendis That you learn Vuestro jefe espera que vosotros aprendis algo nuevo cada da. Que ustedes/ellos/ellas aprendan That you/they learn Carlos espera que ellos aprendan a usar el telfono nuevo. Aprender Imperfect  Subjunctive The imperfect subjunctive, also known as the past subjunctive, can be conjugated in two different ways. The tables below show both options, which are equally valid. Option 1 Que yo aprendiera That I learned Mi abuela quera que yo aprendiera a cocinar con un libro de recetas. Que t aprendieras That you learned El profesor esperaba que t aprendieras nuevos idiomas fcilmente. Que usted/l/ella aprendiera That you/he/she learned Mam quera que ella aprendiera a manejar a los 16 aos. Que nosotros aprendiramos That we learned Los maestros queran que nosotros aprendiramos mucho en la escuela. Que vosotros aprendierais That you learned Vuestro jefe esperaba que vosotros aprendierais algo nuevo cada da. Que ustedes/ellos/ellas aprendieran That you/they learned Carlos esperaba que ellos aprendieran a usar el telfono nuevo. Option 2 Que yo aprendiese That I learned Mi abuela quera que yo aprendiese a cocinar con un libro de recetas. Que t aprendieses That you learned El profesor esperaba que t aprendieses nuevos idiomas fcilmente. Que usted/l/ella aprendiese That you/he/she learned Mam quera que ella aprendiese a manejar a los 16 aos. Que nosotros aprendisemos That we learned Los maestros queran que nosotros aprendisemos mucho en la escuela. Que vosotros aprendieseis That you learned Vuestro jefe esperaba que vosotros aprendieseis algo nuevo cada da. Que ustedes/ellos/ellas aprendiesen That you/they learned Carlos esperaba que ellos aprendiesen a usar el telfono nuevo. Aprender Imperative   There are both positive and negative imperative forms, which are used to give orders or commands. The tables below show both sets of commands.   Positive Commands T aprende Learn! Aprende nuevos idiomas! Usted aprenda Learn! Aprenda a manejar a los 16 aos! Nosotros aprendamos Lets learn! Aprendamos mucho en la escuela! Vosotros aprended Learn! Aprended algo nuevo cada da! Ustedes aprendan Learn! Aprendan a usar el telfono nuevo! Negative Commands T no aprendas Dont learn! No aprendas nuevos idiomas! Usted no aprenda Dont learn! No aprenda a manejar a los 16 aos! Nosotros no aprendamos Lets not learn! No aprendamos mucho en la escuela! Vosotros no aprendis Dont learn! No aprendis algo nuevo cada da! Ustedes no aprendan Dont learn! No aprendan a usar el telfono nuevo!

How Technology Can Cure Disease - 2032 Words

As nature deteriorates on several fronts, ranging from ozone depletion to water contamination, scientists and politicians grow more desperate to stall and ultimately reverse the damage to the environment. Technology quickly comes to mind as the most viable solution, having been responsible for great strides in fields such as computer science and medicine. Humanity is fascinated by the question, â€Å"if technology can cure disease, why not use it to regulate the environment?† Questions like this gave way to â€Å"techno-optimism,† the belief that technology can solve all the problems of today and tomorrow. However, techno-optimism is a flawed philosophy that mistakes technology for an environmental cure-all. While the pursuit of ecological sustainability requires the use technology, techno-optimism grossly exaggerates the power of this relationship. It is imperative that techno-optimism be dispelled and replaced with a new, more realistic ideology. 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The Role Of Journalists On The Media - 3097 Words

Imagine a world in which you did not have access to any news – the only thing you consider current events is what you yourself see and what you hear from others. Obviously, this world would be very problematic. We all rely on the news media to connect us to the entire world, which is why the role of journalists is essential. Journalists have the very important duty of reporting on current events accurately and objectively. Along with written text, pictures also tell a story, which presents a continuous ethical issue for many journalists. Although newspapers and magazines routinely publish photos, there are many ethical values that journalists must consider before publishing those photos, such as the impact a photo or video could have†¦show more content†¦There are typically three types of news stories journalists look for: natural events or disasters, a person, group, or organization completing some newsworthy act, and when journalists themselves develop their ow n story through beat reporting (â€Å"News†). Once these stories have been found, it is imperative that journalists report on these events both accurately and objectively. This balance is imperative for journalists to maintain because according to Greenberg and Wheelwright, â€Å"a key aspect of journalistic ethics is the management of readers’ expectations† (514). Although the field as a whole has been transforming due to the online news media, considering what is newsworthy for the general public has always been a main concern for journalists. As a result of this transformation, trust in the news media has drastically decreased over the past several years for a variety of reasons, which is why a revival of essential journalistic values, such as honesty and integrity, is needed. Along with using written text to tell a news story, pictures also play an important role in journalism. The popular phrase â€Å"a picture is worth a thousand words† is often true in this field. When thinking back on a previous news story, readers will most likely remember the visual portrayal of a news story rather than the written text. According to recent research, â€Å"as

Cloud Computing Strategic Information Systems

Question: Discuss about the Cloud Computing for Strategic Information Systems. Answer: Introduction and overview of Accounting Software Industry: Australia has numerous companies providing software for accounting. Along with the advancement and development in the technology, the need of softwares has increased with a high speed. The companies of all the sectors like medical, IT, finance, logistics etc any of these industries are in need of accounting softwares which is capable of managing huge data of the companies and securely handling them (Zimmerman et al. 2011). Accounting softwares are needed by each of the companies, small or large for managing its inventory, stocks and other financial records. The accounts of any organization are the important assets of the comapny6 which needs to get maintained in a secure and systematic way through which the data and information contained it can be easily accessible. These data provides the past, current and future predictions and data about the company and thus are very necessary to maintain. Thus due to a high significance of accounts management the accounting softwares have emerged as a huge development (Taylor, 2010). Functions and importance of the Accounting softwares The accounting softwares have numerous functionalities along with managing the account information of the organization. The accounting softwares available currently have immense features which can be utilized in order to get systematic management software for the organization. Here are several features the accounting softwares have (Michelberger et al. 2012). Account and register handling The accounts of the company are the most important assets of any organization. The more systematic and clear the accounts are, the more likely the company is to achieve desired monetary success. 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The data was easily structured and manageable in these softwares. The concept of SAP is very famous in todays account management softwares. The SAP system made it immensely easy for the companies to store data. The GUI and accessibility of the softwares crossed the limit of all the previous softwares which were available in the market and marked its presence significantly in the software industry. After the development of these softwares, Microsoft came up with the concept of excel sheets. Though the excel sheets had numerous problems and were not completely considered as the accounting software, the changes in the software and new additional features has now made it a very useful and important software. The mathematical formulas and calculations of this software are considerable and very useful in companies for managing accounts and information. The accounting softwares were considered to be very simple in looks and complex in operability. This was an important issue to be solved. Teleware Inc came up with such a kind of software with immensely si mple GUI and even simpler usability (Grance et al. 2005). Compared to the traditional markets, the accounting software industry in todays era is quite developed and furnished with amazing features and usability. There are softwares like Tally which are very useful in managing the accounts of the companies and also provide immense facilities along with the account management (Nacionalni, 2010). Current Market Leaders and market Share: The Australian software market for accounting is occupied by several major players who have an adopted the most of the market share of the industry (Hoopes, 2012). The companies which hold a large share of the Australian market are New Zealand based and other companies which started as small firms and emerged as huge companies providing accounting softwares with amazing features to the customers. The market of the Country is covered by three major companies Xero, MYOB and Intuit. These three companies hold a much share of the software distribution and development in the accounting sector. These three companies rigorously compete with each other to come up with new technologies and advancements in the accounting softwares (Kun Ma et al. 2012). Xero is a huge company which holds 65% of the market share in Australia for accounting softwares. Intuit grabs a share of 20% market and the rest market is occupied by other companies like MYOB, Sage etc (Hall, 2014). Xero has developed huge market share having around 400,000 customers worldwide and huge transaction ratio. Compared to the other companies, MYOB has a high turnover and profit ratio which is $27 billion. The companies have now adopted cloud based services to provide the customers with more flexible and useful softwares (Krutz and Vines, 2010). Competitive Advantage: The three companies competing for attaining a high market share in Australia come up with various new features and facilities which benefit both, the company itself and the customers of the company. These three companies get benefited due to the strong competition developed to sustain in the market. If the company does not develop new strategies and do not take risks and experiment with new advanced technologies, the other companies will compete and would grab a huge market share. Thus the companies are in the constant race to analyze the needs of the customers and develop the products needed by the customers (Romney and Steinbart, 2009). The customer is highly benefited due to this competition as, their needs are analysed by many companies and in order to sustain the competition, the needs are fulfilled very quickly. On the other hand, the companies compete to develop the features required by the customers in a rapid manner (Milosavljevi and Grubor, 2010). The companies hire professionals and use the resources to develop unique and innovative product. Thus the benefit of the competitive advantage is quite high among the companies. Challenges and Issues: The companies are nowadays looking forward to develop cloud based services which would provide the companies with a huge platform to store and access data. The cloud based computing id quite beneficial in which the companies can provide immense services through which the companies would be able to access their data from anywhere and could also be able to store immense data in a very simple manner. This system however comes with some disadvantages too. This system has a huge security concern as it uses internet for easy access. The data can be easily hacked by the hackers if the passwords are not properly set and are easy to hack. The security is a very important aspect to be considered as if the data of huge companies get hacked; it may lead to several adverse conditions (Milosavljevi et al. 2011). Recommendations: The companies use various softwares for the accounting. The companies must not get confused regarding the numerous ranges of softwares available in the market. The companies must identify the requirement of the accounting software it needs. According to the needs, the software must be chosen. Also the companies must select the softwares which provide high data security, data integrity, data backup facilities, data storage and other facilities. Use of accounting softwares is very important in companies but also the requirement analysis must be given importance while selecting accounting software (MMSC, 2011). References: Grance, T., Chevalier, S., Kent. K. and Dang, H.,(2005). Guide to Computer and Network Data Analysis: Applying Forensic Techniques to Incident Response, NIST Special Publication 800-86, 2005 Hall, J. A. (2014) Accounting Information Systems, 9th edition, South-western Cengage Learning. Hoopes, J.,(2012). Virtualization for Security, Syngress, ISBN: 1597493058, 2012 Krutz, R. L. and Vines, R. D.,(2010). Cloud Security: A Comprehensive Guide to Secure Cloud Computing, Wiley Publishing, https://23510310jarinfo.files.wordpress.com/2011/08/ebooksclub-org_cloud_ security_a_comprehensive_guide_to_secure_cloud_computing.pdf, 2010 Kun Ma, Bo Yang and Ajith Abraham,(2012). A Template-based Model Transformation Approach for Deriving Multi Tenant, Acta Polytechnica Hungarica, Journal of Applied Sciences, Vol. 9, No. 2, 2012 Milosavljevi, M. and Grubor, G.,(2010). Digitalna forenzika ra unarskog sistema, Univerzitet Singidunum, 2010 Milosavljevi, M., Grubor, G.,(2011). Istraga kompjuterskog kriminala, Univerzitet Singidunum, 2011 MMSC(2011). Morrison Maierle Systems Corp., Norman ASA, 2011 Nacionalni CERT (2010), Cloud computing, NCERT-PUBDOC-2010-03-293, www.cert.hr, 2010 O Gara, M.,(2010). Virtual srawl, Virtualization Magazine, irtualization.ulitzer.com, 2010 Pl Michelberger Jr., Csaba Lbodi,(2012). After Information Security Before a Paradigm Change (A Complex Enterprise Security Model), Acta Polytechnica Hungarica, Journal of Applied Sciences, Volume 9, Issue Nr. 4, 2012 Romney, M.B. and Steinbart, P.J. (2009) Accounting Information Systems, 11th edition, Prentice Hall. Taylor, P.,(2010). Proactive Forensics in the Workplace, Litigation and Forensics, Data Recovery Services, Inc. www.legalforensics.com, 2010 Zimmerman, S., Glavach, D.,(2011). Cyber Forensics in the Cloud, The Newsletter for Information Assurance Technology Professionals, Vol. 4, No. 1, pp. 4-7, 2011

Nestle Digital and Social Media Marketing Strategies Management

Question: Discuss about the Nestle Digital and Social Media Marketing Strategies Management. Answer: Introduction Nestle is one of the largest brand of the world, it is a Swiss transnational food and drink company, it has the headquarter Switzerland; it has been one of the largest food company in the years 2014 to 2016 by the revenues and other metrics. It was ranked no. 72 in the fortune global 500 in the year 2014 and in 2016 no.33 of 2000 list of largest public companies. The products of nestle include the baby foods, bottled water, coffee and tea, dairy products, pet foods, frozen food, snacks, medical food, breakfast cereals and ice creams. The annual sales of Nestles twenty nine brands is a over one billion, the Nespresso, Nescafe, kit-Kat, Maggie,Vittel, Nesquik, Stouffers, Smarties, these brands have been strongly used and liked by the people around the globe. Nestle has 447 factories in 194 countries of the world and around 339,000 employees working, nestle entered in a joint venture with the Cadbury and was very close to purchase the Hersheys the iconic American company. In the year 2006 it became the worlds largest ice cream maker of about 17.5% of the market share. In the year 2007 it entered into a strategic partnership with the Belgian chocolate maker. Social media can be easily accessed and it is also a meeting point of todays internet audiences. The major possibility of directly accessing the clients without any third party interventions, social media advertising is costly other than any other sources of advertising. It also helps in the search engine and ranking of the website of the company. Analysis On analyzing the company and acknowledging its data, the social media presence shows that as everyone wants to gain the social media recognition for their companies, when it comes to social media presence Nestle uses the highly active social media networks, face book, twitter, Instagram, Google plus, Pinterest etc, there are a number of countless other websites too which are used by the company. It can be highly beneficial for a company to have a good social media presence but it is only possible after developing a large following and giving them what they actually want. Nestle also uses the social networks to socially make people aware about the products and services and also gain competitive advantages and public feedback and use these feedbacks to improve globally. Nestle has socially enlarged and built their consumer engagement center in 2011, the CEC of the Nestle monitors the extensive social media presence. One of most challenging activity of the company is, to analyze the enormous amount of information and data they have been receiving and interactions of the activities with the content they produce. Evaluation The production of the company is about 1,500 pieces of the unique content daily, and the fan following of Nestle on face book is about 210 million, they have also been managing the 2,000 brand profiles in different product categories and markets. Not only the monitoring of the social performance is a critical aspect of their analysis, but also they need the capabilities to ensure their performance of the social strategy against the competition. They also need to recognize the areas where to improve. The social media presence has certain advantages and has brought about a great change in the performance ofNestle and recognizes the competitors by getting an overview of the local companies and local brands (Morgan, 2016). Analysis It is very important to evaluate and plan about the company, connect with the audiences and get engaged socially through social media. It is very likely to know the consumers of your product and who is interested in the product or services. It is also very important to bring up with something unique product that would appeal to a certain audiences through social media by connecting with those who are associated with them directly or indirectly. The word of mouth is rightly a powerful thing that would connect with those who are connected with your target audience in the social media. Now day half of the people interact socially and communicate with each other and analyze the views of one another about a certain product or a brand. There are so many types of audiences that should be looked for: Current clients or customers Potential clients or customers Associates of current/potential clients or customers Journalists and editors Bloggers Suppliers Affiliate businesses Thought-leaders. Evaluation The company nestle has profiled with the certain social networking sites for connecting with people and make them aware with the certain types of products that they come up with. Nestle connects with the people on Twitter, face book, Google plus, LinkedIn and many more other social media networks to reach its audiences. The different efforts are made by the company to make Nestle a public oriented brand. Nestle makes sure that the products have been positioned in the most appropriate audience, it produces and makes advertising ideas that is creative, also ensures the product to be appealed to a wide range of the audiences (Cohen, 2015). Analysis The social media marketing is a form of internet marketing, it uses the various social media networking in order to achieve the products branding, goals and the marketing communications. It covers the various activities that involve the social sharing of the videos, contents, images for the marketing purposes as well as the social media advertising. The process of social media marketing gains traffic and attention using the social media sites for seeking, integrating and developing the marketing concepts, the social media marketing of Nestle is considered to be as one of the leading company in the food and beverage industry and strongly focus on the development and the implementation of the social media strategy. The company nestle uses the social media to drive the innovations marketing and the leadership potential, but very likely the company is focusing on to transforming its operations and the efficiency of the of the supply chain. The social media marketing dynamics of the company has been redefined and raise the effective social media practices. The analysis of the social media marketing of nestle focuses on the overall digital goals: The branding and targeting market strategies: there has been an analysis of the detailed key aspects of the advertising the products digitally and socially. The strategy also analyzes the ways the company implements its social networks and digital formats to achieve its goals(Research and markets, 2015). The channel strategy: the strategy provides an overview on how the social networks implemented initiates the capitalization the various capabilities of the channels (Research and markets, 2015). The format strategy: the analysis of the social media marketing of the Nestls capitalization of the gaming and videos and the interaction with the display formats to engage the customers (Research and markets, 2015). Evaluation The communication to all the consumers must reflect the good taste and social responsibility in relation to the standards. The advertising and the content of the advertising depicts the attitudes and must not be offensive so that it hurts the religious beliefs and ethics of any consumer, it should be in a way that may avoid the media contents that is bad in taste. The company should keep in mind that the products advertised should not misfortune others. The communication to the consumers should show the right consumption of the product in a safe way, it should not depict the people who are engaged in dangerous activities. It is against the principles of Nestle to sponsor or place advertising in the television, radio programmes, magazines or websites, who attracts the viewers by the offensive behavior and exploiting violence or sexual means (PRNewswire, 2014). Ethics, privacy and security The ethics of a company is that which examines the ethical principles, moral or ethical problems that may at times arise in a business environment. It applies to all the aspects of the companies and individuals conduct and also to the entire organization. The survey conducted by the charity Oxfam had scored ten food and beverage companies, out of which Nestle was marked the first rank for the security of the products produced by the company, but the scorecard in the Behinds the Brands magazine had made it clear that, the companies listed in the survey needs to show improvements. The privacy is considered to be one of the most troubling personal and professional issues, but it cannot be addressed without the consideration of the ethics. Evaluation The ethics of nestle aims to determine the fundamental purposes of the organization and also governs the decisions on the daily basis; it is also the internal code that governs the individuals conduct. The actual meaning of privacy in a company or industry cannot be concluded without the actual understanding of the ethical basis and individual motivations in concern of organization. Although considering the fact that Nestle was ranked the number one in the survey, the company itself said in a statement that the improvement of the food security worldwide requires a lot of efforts by all the shareholders (Nestle good food, good life, 2013). Analysis Social media technologies are the technologies that: Facilitate the social interactions, Facilitate the use of techniques by enabling the capability of communication. Use of internet, the mobile devices, the social media software examples are wikis, social networks, communication capabilities and the blogs (Galli, 2017). Technologies are the most important part of the research and development, there are number of engineers working in different fields in the research and development of Nestle, from processing technologies of the foods, to manufacturing of the new beverages and packaging of the products equipments with latest technologies are used. The Nespresso, Nescafe, BabyNesetc are some brands of the Nestle that use these latest techniques for production. Evaluation The food scientists technologies that enable the safe and nutritious foods and beverages keeping in mind the new techniques and methods. Nestle is developing and is a world leader in using the different technologies: Portion dispensing systems. On the eastern edge of the Jonesboro city, a Craighead technology park has been constructed for the frozen food plant on around 73 acres site. The plants in Nestle are customers- built refrigerated warehouses and distribution centre. In prior to the distribution of the Nestle finished products 20.000ft refrigerated warehouse provides temperature controlled storage warehouses (Nestle good food, good life, 2017). Conclusion The company nestle being the largest FMCG Company all around the globe uses its social media presence and audiences for interaction and also leads in the food and beverages industry with its products being highly consumer satisfactory. The report analyzes the social media presence, audiences, marketing, the ethics, privacy and security of the company with its target consumers The company has the annual sales of its brands that have been flourishing all around the globe about a billion, the company has been ranked as one of the leading company amongst the 2000 list of public companies. The social media concerns of nestle has been making it in public recognition and providing an open market opportunities for the company to advertise its products and make it a public iconic brand. The company ensures that the product are so positioned in such a way that; it may reach the right audience of the product, the social networks like face book, Google plus, twitter etc These networks are used by the company to connect with the target audience. The ethics, privacy and security of nestle are in concern with the consumers data privacy, protection and utilization of the information that has been provided by the consumer. The privacy and security of Nestle aims at determining the code of conduct to all of the individuals and the company as a whole. The social media technologies used by Nestle are; Upgraded The tools used are in consideration of the present day environment. Beneficial for the company Worth giving and useful. The large warehouses with the latest technologies for the storage of the finished products of Nestle is constructed, the latest technologies in the RD departments are used by the engineers to produce a number of variety products. Reference Cohen, H, 2015, Social Media Marketing 2015: Where Is Your Audience?, retrieved on 11th of January 2017, from https://heidicohen.com/social-media-marketing-2015/ Galli, A, 2017, Nestl the Digital Acceleration Team Take Social to the Next Level with Socialbakers, retrieved on 11th of January 2017, from https://www.socialbakers.com/social-media-content/client-stories/nestle/ Morgan, W, 2016, Social Marketing Definition, retrieved on 11th January 2017, from https://www.i-socialmarketing.org/index.php?option=com_contentview=articleid=84:social-marketing-definitioncatid=28:front-pagegclid=CLDK6u7TudECFdiGaAodFEYJDA#.WHcN21V97IW Nestle good food, good life, 2013, Nestls efforts on food security recognized by Oxfam, retrieved on 11th January 2017, from https://www.nestle.com/media/newsandfeatures/nestle-food-security-oxfam-behind-the-brands Nestle good food, good life, 2015, Privacy Notes, retrieved on 11th January 2017, from https://www.nestle.com/info/yourdata Nestle good food, good life, 2017, Food science and technology, retrieved on 11th January 2017, from https://www.nestle.com/randd/technologies PRNewswire, 2014, Nestle%s Effectiveness of Digital and Social Media Marketing Strategies and Innovations, retrieved on 11th January 2017, from https://www.prnewswire.com/news-releases/nestles-effectiveness-of-digital-and-social-media-marketing-strategies-and-innovations-273846691.html Research and markets, 2015, Nestl Digital and Social Media Marketing Strategies - Format Strategy, retrieved on 11th January 2017, from https://www.researchandmarkets.com/reports/3238998/nestl%C3%A9-digital-and-social-media-marketing#rela1 Research and markets, 2015, Nestl Digital and Social Media Marketing Strategies branding targeting strategy, retrieved on 11th January 2017, from https://www.researchandmarkets.com/reports/3238995/nestl%C3%A9-digital-and-social-media-marketing#rela0 Research and markets, 2015, Nestl Digital and Social Media Marketing Strategies -Channel Strategy, retrieved on 11th January 2017, fromhttps://www.researchandmarkets.com/reports/3238997/nestl%C3%A9-digital-and-social-media-marketing#rela0

How To Prepare For A Physics Test On Electricity And Magnetism

How To Prepare For A Physics Test On Electricity And MagnetismA sample essay for physics on electricity and magnetism can help a student prepare for a class. Typically, physics in high school is the only course that concentrate on magnetic force fields, but there are also courses that use similar approaches to describe how electricity and magnetism work.There are many DVD courses that focus on the topic of physics on electricity and magnetism. These can be purchased from an educational bookstore or from websites that offer DVD instruction on many subjects. These videos can help students learn the concepts required in order to pass their high school level physics test.In addition to DVDs, there are a variety of books that contain theories and examples of how the forces of magnetism and electricity are described in textbooks. Students can often gain more insight from these books than they would by reading a standard textbook on these topics. Most books will provide illustrations and pi ctures, as well as detailed explanations of how the science works.Students who need help with these subjects should begin their research online and find available materials that are available on the internet. A site called My Physics Essay offers a free tutorial that introduces how the basic concepts are used in a standard text book. The site also includes a list of samples to review before taking a course.For those who wish to do more work on a project, there are resources available online such as Maths Power of Physics DVDs that can be used to study the concepts. The DVDs can be helpful in solving problems and making more complex descriptions that describe how magnetism and electricity interact with one another.Another resource available online is an essay. This essay is the first part of a longer composition that provides details about how the topic is used in a standard text book. A student can use this essay as a springboard for a fuller explanation of the material required for a physics test.A brief overview of this subject in a text book will help a student prepare for a physics test, but they can also explore the topic on their own. Many students prefer this option because it allows them to explore an unfamiliar topic at their own pace. It is also easier to go back and review previously learned material if needed.It is important to make sure that the DVD or other resources on physics on electricity and magnetism are available before a student takes the test. Some teachers may allow an extra time period for review, so that a student can familiarize themselves with the material before taking the exam.

Gender Roles In Star Trek Next Generation Essays - Deanna Troi

Gender Roles In Star Trek Next Generation Gender Roles In Star Trek Next Generation In 1966 a series called Star Trek was created. It's creator, Gene Roddenberry, did not create the show to be a science fiction series. The series was much deeper than that. It wasn't just about discovering new planets and civilizations. It was about controversial issues. Even though the series' take place in the 23rd and 24th century the issues struck with the times and related current issues. Through each series, The Original, Next Generation, Deep Space Nine and Voyager, there has been progression with the times and the issues. The issues that surround the episodes of Star Trek include race, religion, sexuality, the depiction of science and gender roles. The central focus being talked about in this paper will be gender roles. Gender roles in Star Trek deal with leadership and sexuality. Men and women have had different roles in Star Trek as well as different progressions. Men in Star Trek have always had a leadership role. In the original series the four main characters are men. The captain, Kirk, the second in command, Spock, the doctor, Bones or McCoy, and the head engineering officer Scotty are all men. In the Next Generation series there is Captain Picard, the second in command, Riker, and there are others engineering roles played by Warf and Data who are all men. In the Deep Space Nine series Captain Sisko and the head engineer is male. In Voyager the second in command, Chakotay, as well as Tuvok, a Vulcan Spock like character, and Neelix, the cook are all men. Women in Star Trek have made a real progression, at least more then Men have. When men are already at the top having leadership roles there's no place to go but down. This isn't necessarily there work performance or merit is going down but the women's performance, merit and acceptance going up. The women of Star Trek started at the bottom and could only go up. The original series did have one woman in a starring role. Uhura was the head communication officer, however her role was really more of a secretary and didn't really have many lines and if she did they weren't very lengthy, nothing much more than, Yes captain. In the Next Generation series the women started to move farther up the leadership ladder. The women starring roles were Beverly Crusher, the doctor, and Diana Troy, the counselor. In Deep Space Nine, the second in command was female, Kira Nerys. The Voyager series was a big step for women in Star Trek. There was the captain, Janeway, Kes and Seven of Nine. This series brought women into leadership roles. The progression of women in Star Trek has been appropriately timed and has even pushed a little bit past the time. Even though Uhura basically played the role of a secretary her role still pushed the envelope for the time because of her race. She was a black actress du ring or right after the civil rights movement. She even thought of quitting the role because she felt that she wasn't used enough for her role in the series. However, after Martin Luther King, Jr. talked to her and told her how important it would be for her to stay on the show, she did. Women in Star Trek have progressed from a secretary type, to a doctor and counselor, to the second in command and eventually the first in command or the captain. Their progress allows them to be more influential. Let's talk more specifically about the Next Generation series. The Original series showed the four starring male roles to provide everything for the crew. This is not the case in Next Generation. Next Generation is more like a family with a father, a mother and children. But who were the biggest members of the family? There are four characters, which give the presence of a family on Next Generation. First, you have the father. This is actually quite simple. You have Captain Picard who plays the father. He is much older than any of the other crew seen on the series and therefore has seniority as well as he is the