Tuesday, May 26, 2020

Napoleon And The French Revolution - 1023 Words

Haley Gilmore Reese HI 102 B 20 April 2015 Napoleon and the French Revolution From 1789 to 1799, France saw its bloodiest and most violent time in its history. The people of France were fed up with the living conditions of their society and the requirements that their government continued to pile onto them. An unsatisfied society, more often than not, will lead a revolt of some kind, at some point. This period in history saw rise to power the infamous Napoleon Bonaparte, with his many trials and tribulations. Napoleon Bonaparte and his controlling and overpowering tactics both advanced the ideals of the French Revolution. Many events occurred in this time that forever altered the very fabric of French existence. In May of 1789,†¦show more content†¦They made a tennis court on the grounds their meeting place. On the grounds, they pledged what is today called, ironically, the Tennis Court oath, a promise to one another and the people of France that they would not leave until they had written a new constitution. T his new constitution was instituted in 1795 and caused nothing but problems. The government was overrun with corruption and deceit, something that Napoleon Bonaparte saw and wanted to change when he threw the people in charge out of power. The new society that he created was, â€Å"based on the belief in the common identity of French citizens whatever their social or geographic origin.†(McPhee, 64) This went along very well with the changing ideals of the time. The overthrow set into motion a series of changes in this time period that forever changed the dynamic of French society. France was a difficult place to live if you were member of the lower class in this century. It is a lot easier to focus on the political and ideological events that were occurring. The people of France at this time were being severely over taxed, and were well aware of the unfairness of this. On top of this excessive taxation, the French public was saddled with dealing with low wages and high food prices. All of these factors and more were recipe for discontent. Peasants around the country began rioting. Paris saw some of the worst of this, with the violence felt all around the city. The Parisian

Tuesday, May 19, 2020

The Impact Of Political Change On Russia - 1277 Words

How significant was war in bringing about political change in Russia in the year 1856-1964? War had a huge political impact on Russia from 1856 to 1964, but it was not the only factor that brought about political change. Political change was influenced by many aspects. A big part of what brought about political change was the different wars that took place which included; The Crimean war of 1853, The Russo-Japanese war of 1904 and lastly the First World War that began in 1914. These Wars were all significant in motivating political change for Russia from the years 1856 to 1964, but again they cannot be seen as the only factor which had led to a political turning point. Reforming leaders such as Alexander II, Nicholas II, Stalin and Khrushchev all played significantly big roles in also bringing about some political change for Russia. Although events such as War and the acts of leaders did accelerate political change for Russia, we must not forget the impact that Revolutionary movements such as the Murder of Alexander II and the Bolsheviks revolution had. The Crimean war of 1853-1856 was fought at Crimean Peninsula, where Russia was fighting mainly against Britain, France and the Ottoman Empire. The war was known as a long bloody war, as a result of poor organisation, leadership and communication of both Russia and the allies. Russia also known as the ‘Police of Europe’ due to the Vienna Treaty of 1814 was responsible in keeping peace in Europe, but this all changed whenShow MoreRelatedHow accurate is it to say that the growth of reformist groups in the years from 1881 was the main cause of the 1905 revolution794 Words   |  4 Pagesexamples of these were groups such as the Kadets, the Bolsheviks and the Mensheviks. All three of these groups had slightly different aims. But all of them wanted something in common and that was change in Russia. Therefore as we clearly see reformist parties did put a large amount of pressure on Russia and on the Tsarist government. But on the other hand there were a number of other importa nt factors that I believe where largely involved in causing the 1905 revolution. The factors I intend to includeRead MoreTo What Extent Did Stalin’s Rule Mar the Key Turning Point in Russia’s Political Development 1856-1953?1037 Words   |  5 Pagesextent did Stalin’s rule mar the key turning point in Russia’s political development 1856-1953? In an historical context, a ‘turning point’ can be categorized as an event o impact caused by an individual that, had it not occurred, would have altered the final outcome of a period of history. In the period of Russian history 1856-1953 there is no doubt there was a huge amount on political change, at the bringing of the period Russia was a state ruled by an autocratic Tsar and by the end it hadRead MoreRussia, A Powerful And Diverse Culture894 Words   |  4 PagesRussia (Russian Federation), a powerful and varied nation set in Eurasia. Spanning over seven-teen million square kilometers, Russia is nearly twice the size of the United States (CIA, 2016). Over one-hundred and forty-two million people call this nation their home (CIA, 2016). Considered a modern super power, Russia’s influence over Eurasia has fundamentally shaped the course of the region and surrounding nations. A proud country with a difficult history, Russia like most, is a product of theRe ad MoreEssay on How Much Russia Changed from 1856-1894609 Words   |  3 PagesHow Much Russia Changed from 1856-1894 During the years of 1856 and 1894, Russia changed immensely in its policies and general state. It went from being an ageing superpower into a country with internal problems and an ambience of civilian unrest. Alexander II realised the need to modernise Russia in order to prolong their status as a superpower. This stemmed from their defeat in the Crimean war. To modernise and industrialise Russia, a free workforce was neededRead MoreKosovos Status Legitimacy 1690 Words   |  7 Pagescollapse of the Soviet Union, there were many changes enacted to the Russian government that sought to reform (over time) the former Communist Soviet nation into a peaceful picture of Western Democracy. By the turn of the century Russia was beginning to demonstrate several signs that hinted at a healthy democracy was beginning to emerge. These signs included such promising practices as the public debate of policy issues, a healthy competition of political parties, a variety of opinions presented byRead MoreAnalysis Of Putins Russia830 Words   |  4 PagesRussia, one the last remaining authoritarian superpower has had an undeniable impact on the global scale, from the massive tensions during the cold war, to the possible medaling in 2016 U.S elections, Russia has always had its thumbprint in history. But, like its ally North Korea, little is known about their government. Putin brought an interesting and dange rous political system of Kleptocracy, which is usually the state to expand their own wealth and exploit the resources of the country to furtherRead MoreThe Feasibility Of Stability In Balkan Countries893 Words   |  4 Pageswho want to join in E.U is above 70%, and trade volume with E.U is about 81% against 6% with Russia. The trend is very clear, and it is a good start for the U.S to fulfill their objectives. In diplomatic position must be diplomats that have wide knowledge about issues of the region. The U.S must help in fighting against corruption and organized crime. The region is eager for economic investment, which Russia cannot afford in long term. The investment in energy with assistance of U.S or financial ofRead MoreThe Major Causes Of The Russian Revolution Of 1917889 Words   |  4 Pagesthe Revolution started with many political groups emerging in the 1800s and 1900s (Marxists, Liberals, Nationalists, and Peasant socialists being the most notable). Then, the Marxists split, forming Lenin and the Bolsheviks. On top of new political groups emerging, a slow in economy, a losing effort in wars, and the â€Å"Bloody Sunday† massacres also created unrest in Russia. Also, the constant losses in war and slow economy created a large struggle for money in Russia. By 1905, there were many protestsRead MoreChina s Reforms During The Soviet Union1175 Words   |  5 PagesChina and Russia are both countries with strong state traditions who have favored communist systems over the western idea of democracy. But, in the 1990’s, China and Russia began to stray from their communist systems in their own ways. Russia began the shift with rapid political liberalization under Gorbachev followed by the fall of the Soviet Union. China, on the other hand, embarked on a managed transition with step by step introduction of capitalism while the CCP remained the sole political powerRead MoreHow Far Was Nicholas Ii Responsible for His Own Downfall?1510 Words à ‚  |  7 Pagesof industrial revolution, political problems, economical problems etc†¦ Nicholas II was a very strong believer in autocracy and the belief that he had been made Tsar by God, however Nicholas was a very poor leader to the people of Russia, growing political problems and the war pushed Nicholas II to abdicate. Tsar Nicholas II was a very poor leader for the people of Russia, he lacked leadership skills. His poor leadership qualities lead too many problems within Russia that were not dealt with efficiently

Friday, May 15, 2020

Aprender Conjugation in Spanish, Translation, Examples

The Spanish verb aprender  means to learn. It is a regular -er  verb and follows the same conjugation pattern of other regular -er  verbs, like beber  and barrer.  This article includes the conjugations of aprender  in the present, past, conditional, and future indicative, the present and past subjunctive, the imperative mood, and other verb forms. Using the Verb Aprender The verb aprender  means to learn. For example, you can talk about learning a language —aprender un idioma—,  or about learning to drive —aprender a conducir. However, aprender  can also  mean to learn by heart or to memorize. For example, to learn  a poem by heart is translated as  aprender un poema,  or aprenderse un poema if used reflexively.  Memorizing a phone number is translated as aprenderse un nà ºmero de telà ©fono. Aprender Present Indicative Yo aprendo I learn Yo aprendo a cocinar con un libro de recetas. T aprendes You learn T aprendes nuevos idiomas fcilmente. Usted/l/ella aprende You/he/she learns Ella aprende a manejar a los 16 aos. Nosotros aprendemos We learn Nosotros aprendemos mucho en la escuela. Vosotros aprendis You learn Vosotros aprendis algo nuevo cada da. Ustedes/ellos/ellas aprenden You/they learn Ellos aprenden a usar el telfono nuevo. Aprender Preterite  Indicative The preterite indicative tense can be translated as the simple past in English. Remember that there is an accent on the preterite conjugations for first person singular (yo)  and third person singular (usted, à ©l, ella). Yo aprend I learned Yo aprend a cocinar con un libro de recetas. T aprendiste You learned T aprendiste nuevos idiomas fcilmente. Usted/l/ella aprendi You/he/she learned Ella aprendi a manejar a los 16 aos. Nosotros aprendimos We learned Nosotros aprendimos mucho en la escuela. Vosotros aprendisteis You learned Vosotros aprendisteis algo nuevo cada da. Ustedes/ellos/ellas aprendieron You/they learned Ellos aprendieron a usar el telfono nuevo. Aprender Imperfect  Indicative The imperfect indicative tense is used to talk about ongoing or habitual actions in the past, and it can be translated to English as used to learn or was learning. Yo aprenda I used to learn Yo aprenda a cocinar con un libro de recetas. T aprendas You used to learn T aprendas nuevos idiomas fcilmente. Usted/l/ella aprenda You/he/she used to learn Ella aprenda a manejar a los 16 aos. Nosotros aprendamos We used to learn Nosotros aprendamos mucho en la escuela. Vosotros aprendais You used to learn Vosotros aprendais algo nuevo cada da. Ustedes/ellos/ellas aprendan You/they used to learn Ellos aprendan a usar el telfono nuevo. Aprender  Future  Indicative To conjugate the future indicative, start with the infinitive of the verb (aprender) and add the future ending (à ©, à ¡s, à ¡, emos, à ©is, à ¡n). Yo aprender I will learn Yo aprender a cocinar con un libro de recetas. T aprenders You will learn T aprenders nuevos idiomas fcilmente. Usted/l/ella aprender You/he/she will learn Ella aprender a manejar a los 16 aos. Nosotros aprenderemos We will learn Nosotros aprenderemos mucho en la escuela. Vosotros aprenderis You will learn Vosotros aprenderis algo nuevo cada da. Ustedes/ellos/ellas aprendern You/they will learn Ellos aprendern a usar el telfono nuevo. Aprender Periphrastic Future  Indicative Yo voy a aprender I am going to learn Yo voy a aprender a cocinar con un libro de recetas. T vas a aprender You are going to learn T vas a aprender nuevos idiomas fcilmente. Usted/l/ella va a aprender You/he/she is going to learn Ella va a aprender a manejar a los 16 aos. Nosotros vamos a aprender We are going to learn Nosotros vamos a aprender mucho en la escuela. Vosotros vais a aprender You are going to learn Vosotros vais a aprender algo nuevo cada da. Ustedes/ellos/ellas van a aprender You/they are going to learn Ellos van a aprender a usar el telfono nuevo. Aprender Conditional  Indicative To conjugate the conditional indicative tense, start  with the infinitive of the verb and add the conditional ending (à ­a, à ­as, à ­a, à ­amos, à ­ais, à ­an). Yo aprendera I would learn Yo aprendera a cocinar con un libro de recetas si fuera fcil. T aprenderas You would learn T aprenderas nuevos idiomas fcilmente si tuvieras tiempo de estudiar. Usted/l/ella aprendera You/he/she would learn Ella aprendera a manejar a los 16 aos si alguien le pudiera ensear. Nosotros aprenderamos We would learn Nosotros aprenderamos mucho en la escuela si pusiramos ms atencin. Vosotros aprenderais You would learn Vosotros aprenderais algo nuevo cada da, pero sois muy perezosos. Ustedes/ellos/ellas aprenderan You/they would learn Ellos aprenderan a usar el telfono nuevo, pero es muy complicado. Aprender Present Progressive/Gerund Form The present participle can be used for progressive verb forms such as the present progressive. This verb form can also be used as an adverb. The present participle for  -er  verbs is formed with the ending  -iendo. Present Progressive of  Aprender   està ¡ aprendiendo  She is learning   Ella està ¡ aprendiendo a manejar a los 16 aà ±os. Aprender Past Participle The past participle  can be used to form the passive voice, as an adjective, or for compound verb forms such as the present perfect and the pluperfect. The past participle of  -er  verbs is  formed with the ending  -ido. Present Perfect of  Aprender   ha aprendido  She has learned Ella ha aprendido a manejar a los 16 aà ±os. Aprender Present Subjunctive Que yo aprenda That I learn Mi abuela quiere que yo aprenda a cocinar con un libro de recetas. Que t aprendas That you learn El profesor espera que t aprendas nuevos idiomas fcilmente. Que usted/l/ella aprenda That you/he/she learn Mam quiere que ella aprenda a manejar a los 16 aos. Que nosotros aprendamos That we learn Los maestros quieren que nosotros aprendamos mucho en la escuela. Que vosotros aprendis That you learn Vuestro jefe espera que vosotros aprendis algo nuevo cada da. Que ustedes/ellos/ellas aprendan That you/they learn Carlos espera que ellos aprendan a usar el telfono nuevo. Aprender Imperfect  Subjunctive The imperfect subjunctive, also known as the past subjunctive, can be conjugated in two different ways. The tables below show both options, which are equally valid. Option 1 Que yo aprendiera That I learned Mi abuela quera que yo aprendiera a cocinar con un libro de recetas. Que t aprendieras That you learned El profesor esperaba que t aprendieras nuevos idiomas fcilmente. Que usted/l/ella aprendiera That you/he/she learned Mam quera que ella aprendiera a manejar a los 16 aos. Que nosotros aprendiramos That we learned Los maestros queran que nosotros aprendiramos mucho en la escuela. Que vosotros aprendierais That you learned Vuestro jefe esperaba que vosotros aprendierais algo nuevo cada da. Que ustedes/ellos/ellas aprendieran That you/they learned Carlos esperaba que ellos aprendieran a usar el telfono nuevo. Option 2 Que yo aprendiese That I learned Mi abuela quera que yo aprendiese a cocinar con un libro de recetas. Que t aprendieses That you learned El profesor esperaba que t aprendieses nuevos idiomas fcilmente. Que usted/l/ella aprendiese That you/he/she learned Mam quera que ella aprendiese a manejar a los 16 aos. Que nosotros aprendisemos That we learned Los maestros queran que nosotros aprendisemos mucho en la escuela. Que vosotros aprendieseis That you learned Vuestro jefe esperaba que vosotros aprendieseis algo nuevo cada da. Que ustedes/ellos/ellas aprendiesen That you/they learned Carlos esperaba que ellos aprendiesen a usar el telfono nuevo. Aprender Imperative   There are both positive and negative imperative forms, which are used to give orders or commands. The tables below show both sets of commands.   Positive Commands T aprende Learn! Aprende nuevos idiomas! Usted aprenda Learn! Aprenda a manejar a los 16 aos! Nosotros aprendamos Lets learn! Aprendamos mucho en la escuela! Vosotros aprended Learn! Aprended algo nuevo cada da! Ustedes aprendan Learn! Aprendan a usar el telfono nuevo! Negative Commands T no aprendas Dont learn! No aprendas nuevos idiomas! Usted no aprenda Dont learn! No aprenda a manejar a los 16 aos! Nosotros no aprendamos Lets not learn! No aprendamos mucho en la escuela! Vosotros no aprendis Dont learn! No aprendis algo nuevo cada da! Ustedes no aprendan Dont learn! No aprendan a usar el telfono nuevo!

Wednesday, May 6, 2020

How Technology Can Cure Disease - 2032 Words

As nature deteriorates on several fronts, ranging from ozone depletion to water contamination, scientists and politicians grow more desperate to stall and ultimately reverse the damage to the environment. Technology quickly comes to mind as the most viable solution, having been responsible for great strides in fields such as computer science and medicine. Humanity is fascinated by the question, â€Å"if technology can cure disease, why not use it to regulate the environment?† Questions like this gave way to â€Å"techno-optimism,† the belief that technology can solve all the problems of today and tomorrow. However, techno-optimism is a flawed philosophy that mistakes technology for an environmental cure-all. While the pursuit of ecological sustainability requires the use technology, techno-optimism grossly exaggerates the power of this relationship. It is imperative that techno-optimism be dispelled and replaced with a new, more realistic ideology. Far superior is the n otion of techno-realism, which seeks to find the most efficient, most realistic solutions possible while considering all limiting factors of a particular context. However, at this time, it is more important to promote techno-realism as a philosophy than to describe specific techno-realistic solutions to environmental and social concerns. Embracing techno-realism is the first step in understanding that technology, while necessary to protect the environment, is not a panacea in its own right. The fundamental differenceShow MoreRelatedStem Cells And Its Effects On Society909 Words   |  4 PagesStem cells are  unspecialized  cell that can both reproduce itself indefinitely and, under  proper  conditions, differentiate into specialized cells of one or more types.  (Reece, Jane B., and Lisa A.  Urry, 2011.) 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The Role Of Journalists On The Media - 3097 Words

Imagine a world in which you did not have access to any news – the only thing you consider current events is what you yourself see and what you hear from others. Obviously, this world would be very problematic. We all rely on the news media to connect us to the entire world, which is why the role of journalists is essential. Journalists have the very important duty of reporting on current events accurately and objectively. Along with written text, pictures also tell a story, which presents a continuous ethical issue for many journalists. Although newspapers and magazines routinely publish photos, there are many ethical values that journalists must consider before publishing those photos, such as the impact a photo or video could have†¦show more content†¦There are typically three types of news stories journalists look for: natural events or disasters, a person, group, or organization completing some newsworthy act, and when journalists themselves develop their ow n story through beat reporting (â€Å"News†). Once these stories have been found, it is imperative that journalists report on these events both accurately and objectively. This balance is imperative for journalists to maintain because according to Greenberg and Wheelwright, â€Å"a key aspect of journalistic ethics is the management of readers’ expectations† (514). Although the field as a whole has been transforming due to the online news media, considering what is newsworthy for the general public has always been a main concern for journalists. As a result of this transformation, trust in the news media has drastically decreased over the past several years for a variety of reasons, which is why a revival of essential journalistic values, such as honesty and integrity, is needed. Along with using written text to tell a news story, pictures also play an important role in journalism. The popular phrase â€Å"a picture is worth a thousand words† is often true in this field. When thinking back on a previous news story, readers will most likely remember the visual portrayal of a news story rather than the written text. According to recent research, â€Å"as

Cloud Computing Strategic Information Systems

Question: Discuss about the Cloud Computing for Strategic Information Systems. Answer: Introduction and overview of Accounting Software Industry: Australia has numerous companies providing software for accounting. Along with the advancement and development in the technology, the need of softwares has increased with a high speed. The companies of all the sectors like medical, IT, finance, logistics etc any of these industries are in need of accounting softwares which is capable of managing huge data of the companies and securely handling them (Zimmerman et al. 2011). Accounting softwares are needed by each of the companies, small or large for managing its inventory, stocks and other financial records. The accounts of any organization are the important assets of the comapny6 which needs to get maintained in a secure and systematic way through which the data and information contained it can be easily accessible. These data provides the past, current and future predictions and data about the company and thus are very necessary to maintain. Thus due to a high significance of accounts management the accounting softwares have emerged as a huge development (Taylor, 2010). Functions and importance of the Accounting softwares The accounting softwares have numerous functionalities along with managing the account information of the organization. The accounting softwares available currently have immense features which can be utilized in order to get systematic management software for the organization. Here are several features the accounting softwares have (Michelberger et al. 2012). Account and register handling The accounts of the company are the most important assets of any organization. The more systematic and clear the accounts are, the more likely the company is to achieve desired monetary success. The proper storage of the data and easy accessibility is provided by efficient accounting software (Taylor, 2010). The details regarding the companys products are stored in the accounts thus security is also a very important aspect of the accounting softwares. The information like the unit production the company does, the orders etc information is stored in the accounts of the company. Thus the account management is the most significant part of the accounting softwares (Gara, 2010). Invoice Management: Invoice management is a very integral part of the accounting software where the bills of each department and products are made under this system. The invoice management consists of the invoices of the purchases and sales of the company and the expenditures made by the company on several products and materials (Gara, 2010). Salary management The salary management is a so an integral and important part of the company. The salary management has the keeps the record of the salary and wages of all the employees of the company. The payroll keeps a track of the regular wages, the incentives, compensation etc payments that are to be done to the employees. If this system is not managed properly, there can be severe issues in the financial records of the company. The accounting softwares are delivered with an inbuilt salary management system where the records regarding the employee wages can be maintained with the accounts, sales and purchases of the company (Nacionalni, 2010). History of Australian accounting softwares Accounting serves a huge importance in any sector. The companies require an accounting system to balance the finance and budget of the expenditures. Also for the profit calculations and future predictions, the account has to be managed. In the previous times, the softwares wee not available and the accounts were managed in the account registers. But with the development of computers, the accounting softwares emerged. The first software for accounting was developed in 1995 by a private electronic firm (Gara, 2010). This first accounting software did run on the huge personal computers which were large and took a lot of time in loading and performing transactions. The accounting softwares were not performing a desired speed and needed to be changed. Along with the technical advancements several new companies attempted to develop new accounting softwares which were speedy and easy to manage (Nacionalni, 2010). The computers were getting developed and the new concept of programming langua ges emerged and the softwares were developed using these programming languages. The IBM was the first company to develop programming language and to develop softwares for accenting and several other usages. The concept of relational database was introduced in which the data was stored in form of variables. The data was easily structured and manageable in these softwares. The concept of SAP is very famous in todays account management softwares. The SAP system made it immensely easy for the companies to store data. The GUI and accessibility of the softwares crossed the limit of all the previous softwares which were available in the market and marked its presence significantly in the software industry. After the development of these softwares, Microsoft came up with the concept of excel sheets. Though the excel sheets had numerous problems and were not completely considered as the accounting software, the changes in the software and new additional features has now made it a very useful and important software. The mathematical formulas and calculations of this software are considerable and very useful in companies for managing accounts and information. The accounting softwares were considered to be very simple in looks and complex in operability. This was an important issue to be solved. Teleware Inc came up with such a kind of software with immensely si mple GUI and even simpler usability (Grance et al. 2005). Compared to the traditional markets, the accounting software industry in todays era is quite developed and furnished with amazing features and usability. There are softwares like Tally which are very useful in managing the accounts of the companies and also provide immense facilities along with the account management (Nacionalni, 2010). Current Market Leaders and market Share: The Australian software market for accounting is occupied by several major players who have an adopted the most of the market share of the industry (Hoopes, 2012). The companies which hold a large share of the Australian market are New Zealand based and other companies which started as small firms and emerged as huge companies providing accounting softwares with amazing features to the customers. The market of the Country is covered by three major companies Xero, MYOB and Intuit. These three companies hold a much share of the software distribution and development in the accounting sector. These three companies rigorously compete with each other to come up with new technologies and advancements in the accounting softwares (Kun Ma et al. 2012). Xero is a huge company which holds 65% of the market share in Australia for accounting softwares. Intuit grabs a share of 20% market and the rest market is occupied by other companies like MYOB, Sage etc (Hall, 2014). Xero has developed huge market share having around 400,000 customers worldwide and huge transaction ratio. Compared to the other companies, MYOB has a high turnover and profit ratio which is $27 billion. The companies have now adopted cloud based services to provide the customers with more flexible and useful softwares (Krutz and Vines, 2010). Competitive Advantage: The three companies competing for attaining a high market share in Australia come up with various new features and facilities which benefit both, the company itself and the customers of the company. These three companies get benefited due to the strong competition developed to sustain in the market. If the company does not develop new strategies and do not take risks and experiment with new advanced technologies, the other companies will compete and would grab a huge market share. Thus the companies are in the constant race to analyze the needs of the customers and develop the products needed by the customers (Romney and Steinbart, 2009). The customer is highly benefited due to this competition as, their needs are analysed by many companies and in order to sustain the competition, the needs are fulfilled very quickly. On the other hand, the companies compete to develop the features required by the customers in a rapid manner (Milosavljevi and Grubor, 2010). The companies hire professionals and use the resources to develop unique and innovative product. Thus the benefit of the competitive advantage is quite high among the companies. Challenges and Issues: The companies are nowadays looking forward to develop cloud based services which would provide the companies with a huge platform to store and access data. The cloud based computing id quite beneficial in which the companies can provide immense services through which the companies would be able to access their data from anywhere and could also be able to store immense data in a very simple manner. This system however comes with some disadvantages too. This system has a huge security concern as it uses internet for easy access. The data can be easily hacked by the hackers if the passwords are not properly set and are easy to hack. The security is a very important aspect to be considered as if the data of huge companies get hacked; it may lead to several adverse conditions (Milosavljevi et al. 2011). Recommendations: The companies use various softwares for the accounting. The companies must not get confused regarding the numerous ranges of softwares available in the market. The companies must identify the requirement of the accounting software it needs. According to the needs, the software must be chosen. Also the companies must select the softwares which provide high data security, data integrity, data backup facilities, data storage and other facilities. Use of accounting softwares is very important in companies but also the requirement analysis must be given importance while selecting accounting software (MMSC, 2011). References: Grance, T., Chevalier, S., Kent. K. and Dang, H.,(2005). Guide to Computer and Network Data Analysis: Applying Forensic Techniques to Incident Response, NIST Special Publication 800-86, 2005 Hall, J. A. (2014) Accounting Information Systems, 9th edition, South-western Cengage Learning. Hoopes, J.,(2012). Virtualization for Security, Syngress, ISBN: 1597493058, 2012 Krutz, R. L. and Vines, R. D.,(2010). Cloud Security: A Comprehensive Guide to Secure Cloud Computing, Wiley Publishing, https://23510310jarinfo.files.wordpress.com/2011/08/ebooksclub-org_cloud_ security_a_comprehensive_guide_to_secure_cloud_computing.pdf, 2010 Kun Ma, Bo Yang and Ajith Abraham,(2012). A Template-based Model Transformation Approach for Deriving Multi Tenant, Acta Polytechnica Hungarica, Journal of Applied Sciences, Vol. 9, No. 2, 2012 Milosavljevi, M. and Grubor, G.,(2010). Digitalna forenzika ra unarskog sistema, Univerzitet Singidunum, 2010 Milosavljevi, M., Grubor, G.,(2011). Istraga kompjuterskog kriminala, Univerzitet Singidunum, 2011 MMSC(2011). Morrison Maierle Systems Corp., Norman ASA, 2011 Nacionalni CERT (2010), Cloud computing, NCERT-PUBDOC-2010-03-293, www.cert.hr, 2010 O Gara, M.,(2010). Virtual srawl, Virtualization Magazine, irtualization.ulitzer.com, 2010 Pl Michelberger Jr., Csaba Lbodi,(2012). After Information Security Before a Paradigm Change (A Complex Enterprise Security Model), Acta Polytechnica Hungarica, Journal of Applied Sciences, Volume 9, Issue Nr. 4, 2012 Romney, M.B. and Steinbart, P.J. (2009) Accounting Information Systems, 11th edition, Prentice Hall. Taylor, P.,(2010). Proactive Forensics in the Workplace, Litigation and Forensics, Data Recovery Services, Inc. www.legalforensics.com, 2010 Zimmerman, S., Glavach, D.,(2011). Cyber Forensics in the Cloud, The Newsletter for Information Assurance Technology Professionals, Vol. 4, No. 1, pp. 4-7, 2011

Tuesday, May 5, 2020

Nestle Digital and Social Media Marketing Strategies Management

Question: Discuss about the Nestle Digital and Social Media Marketing Strategies Management. Answer: Introduction Nestle is one of the largest brand of the world, it is a Swiss transnational food and drink company, it has the headquarter Switzerland; it has been one of the largest food company in the years 2014 to 2016 by the revenues and other metrics. It was ranked no. 72 in the fortune global 500 in the year 2014 and in 2016 no.33 of 2000 list of largest public companies. The products of nestle include the baby foods, bottled water, coffee and tea, dairy products, pet foods, frozen food, snacks, medical food, breakfast cereals and ice creams. The annual sales of Nestles twenty nine brands is a over one billion, the Nespresso, Nescafe, kit-Kat, Maggie,Vittel, Nesquik, Stouffers, Smarties, these brands have been strongly used and liked by the people around the globe. Nestle has 447 factories in 194 countries of the world and around 339,000 employees working, nestle entered in a joint venture with the Cadbury and was very close to purchase the Hersheys the iconic American company. In the year 2006 it became the worlds largest ice cream maker of about 17.5% of the market share. In the year 2007 it entered into a strategic partnership with the Belgian chocolate maker. Social media can be easily accessed and it is also a meeting point of todays internet audiences. The major possibility of directly accessing the clients without any third party interventions, social media advertising is costly other than any other sources of advertising. It also helps in the search engine and ranking of the website of the company. Analysis On analyzing the company and acknowledging its data, the social media presence shows that as everyone wants to gain the social media recognition for their companies, when it comes to social media presence Nestle uses the highly active social media networks, face book, twitter, Instagram, Google plus, Pinterest etc, there are a number of countless other websites too which are used by the company. It can be highly beneficial for a company to have a good social media presence but it is only possible after developing a large following and giving them what they actually want. Nestle also uses the social networks to socially make people aware about the products and services and also gain competitive advantages and public feedback and use these feedbacks to improve globally. Nestle has socially enlarged and built their consumer engagement center in 2011, the CEC of the Nestle monitors the extensive social media presence. One of most challenging activity of the company is, to analyze the enormous amount of information and data they have been receiving and interactions of the activities with the content they produce. Evaluation The production of the company is about 1,500 pieces of the unique content daily, and the fan following of Nestle on face book is about 210 million, they have also been managing the 2,000 brand profiles in different product categories and markets. Not only the monitoring of the social performance is a critical aspect of their analysis, but also they need the capabilities to ensure their performance of the social strategy against the competition. They also need to recognize the areas where to improve. The social media presence has certain advantages and has brought about a great change in the performance ofNestle and recognizes the competitors by getting an overview of the local companies and local brands (Morgan, 2016). Analysis It is very important to evaluate and plan about the company, connect with the audiences and get engaged socially through social media. It is very likely to know the consumers of your product and who is interested in the product or services. It is also very important to bring up with something unique product that would appeal to a certain audiences through social media by connecting with those who are associated with them directly or indirectly. The word of mouth is rightly a powerful thing that would connect with those who are connected with your target audience in the social media. Now day half of the people interact socially and communicate with each other and analyze the views of one another about a certain product or a brand. There are so many types of audiences that should be looked for: Current clients or customers Potential clients or customers Associates of current/potential clients or customers Journalists and editors Bloggers Suppliers Affiliate businesses Thought-leaders. Evaluation The company nestle has profiled with the certain social networking sites for connecting with people and make them aware with the certain types of products that they come up with. Nestle connects with the people on Twitter, face book, Google plus, LinkedIn and many more other social media networks to reach its audiences. The different efforts are made by the company to make Nestle a public oriented brand. Nestle makes sure that the products have been positioned in the most appropriate audience, it produces and makes advertising ideas that is creative, also ensures the product to be appealed to a wide range of the audiences (Cohen, 2015). Analysis The social media marketing is a form of internet marketing, it uses the various social media networking in order to achieve the products branding, goals and the marketing communications. It covers the various activities that involve the social sharing of the videos, contents, images for the marketing purposes as well as the social media advertising. The process of social media marketing gains traffic and attention using the social media sites for seeking, integrating and developing the marketing concepts, the social media marketing of Nestle is considered to be as one of the leading company in the food and beverage industry and strongly focus on the development and the implementation of the social media strategy. The company nestle uses the social media to drive the innovations marketing and the leadership potential, but very likely the company is focusing on to transforming its operations and the efficiency of the of the supply chain. The social media marketing dynamics of the company has been redefined and raise the effective social media practices. The analysis of the social media marketing of nestle focuses on the overall digital goals: The branding and targeting market strategies: there has been an analysis of the detailed key aspects of the advertising the products digitally and socially. The strategy also analyzes the ways the company implements its social networks and digital formats to achieve its goals(Research and markets, 2015). The channel strategy: the strategy provides an overview on how the social networks implemented initiates the capitalization the various capabilities of the channels (Research and markets, 2015). The format strategy: the analysis of the social media marketing of the Nestls capitalization of the gaming and videos and the interaction with the display formats to engage the customers (Research and markets, 2015). Evaluation The communication to all the consumers must reflect the good taste and social responsibility in relation to the standards. The advertising and the content of the advertising depicts the attitudes and must not be offensive so that it hurts the religious beliefs and ethics of any consumer, it should be in a way that may avoid the media contents that is bad in taste. The company should keep in mind that the products advertised should not misfortune others. The communication to the consumers should show the right consumption of the product in a safe way, it should not depict the people who are engaged in dangerous activities. It is against the principles of Nestle to sponsor or place advertising in the television, radio programmes, magazines or websites, who attracts the viewers by the offensive behavior and exploiting violence or sexual means (PRNewswire, 2014). Ethics, privacy and security The ethics of a company is that which examines the ethical principles, moral or ethical problems that may at times arise in a business environment. It applies to all the aspects of the companies and individuals conduct and also to the entire organization. The survey conducted by the charity Oxfam had scored ten food and beverage companies, out of which Nestle was marked the first rank for the security of the products produced by the company, but the scorecard in the Behinds the Brands magazine had made it clear that, the companies listed in the survey needs to show improvements. The privacy is considered to be one of the most troubling personal and professional issues, but it cannot be addressed without the consideration of the ethics. Evaluation The ethics of nestle aims to determine the fundamental purposes of the organization and also governs the decisions on the daily basis; it is also the internal code that governs the individuals conduct. The actual meaning of privacy in a company or industry cannot be concluded without the actual understanding of the ethical basis and individual motivations in concern of organization. Although considering the fact that Nestle was ranked the number one in the survey, the company itself said in a statement that the improvement of the food security worldwide requires a lot of efforts by all the shareholders (Nestle good food, good life, 2013). Analysis Social media technologies are the technologies that: Facilitate the social interactions, Facilitate the use of techniques by enabling the capability of communication. Use of internet, the mobile devices, the social media software examples are wikis, social networks, communication capabilities and the blogs (Galli, 2017). Technologies are the most important part of the research and development, there are number of engineers working in different fields in the research and development of Nestle, from processing technologies of the foods, to manufacturing of the new beverages and packaging of the products equipments with latest technologies are used. The Nespresso, Nescafe, BabyNesetc are some brands of the Nestle that use these latest techniques for production. Evaluation The food scientists technologies that enable the safe and nutritious foods and beverages keeping in mind the new techniques and methods. Nestle is developing and is a world leader in using the different technologies: Portion dispensing systems. On the eastern edge of the Jonesboro city, a Craighead technology park has been constructed for the frozen food plant on around 73 acres site. The plants in Nestle are customers- built refrigerated warehouses and distribution centre. In prior to the distribution of the Nestle finished products 20.000ft refrigerated warehouse provides temperature controlled storage warehouses (Nestle good food, good life, 2017). Conclusion The company nestle being the largest FMCG Company all around the globe uses its social media presence and audiences for interaction and also leads in the food and beverages industry with its products being highly consumer satisfactory. The report analyzes the social media presence, audiences, marketing, the ethics, privacy and security of the company with its target consumers The company has the annual sales of its brands that have been flourishing all around the globe about a billion, the company has been ranked as one of the leading company amongst the 2000 list of public companies. The social media concerns of nestle has been making it in public recognition and providing an open market opportunities for the company to advertise its products and make it a public iconic brand. The company ensures that the product are so positioned in such a way that; it may reach the right audience of the product, the social networks like face book, Google plus, twitter etc These networks are used by the company to connect with the target audience. The ethics, privacy and security of nestle are in concern with the consumers data privacy, protection and utilization of the information that has been provided by the consumer. The privacy and security of Nestle aims at determining the code of conduct to all of the individuals and the company as a whole. The social media technologies used by Nestle are; Upgraded The tools used are in consideration of the present day environment. Beneficial for the company Worth giving and useful. The large warehouses with the latest technologies for the storage of the finished products of Nestle is constructed, the latest technologies in the RD departments are used by the engineers to produce a number of variety products. Reference Cohen, H, 2015, Social Media Marketing 2015: Where Is Your Audience?, retrieved on 11th of January 2017, from https://heidicohen.com/social-media-marketing-2015/ Galli, A, 2017, Nestl the Digital Acceleration Team Take Social to the Next Level with Socialbakers, retrieved on 11th of January 2017, from https://www.socialbakers.com/social-media-content/client-stories/nestle/ Morgan, W, 2016, Social Marketing Definition, retrieved on 11th January 2017, from https://www.i-socialmarketing.org/index.php?option=com_contentview=articleid=84:social-marketing-definitioncatid=28:front-pagegclid=CLDK6u7TudECFdiGaAodFEYJDA#.WHcN21V97IW Nestle good food, good life, 2013, Nestls efforts on food security recognized by Oxfam, retrieved on 11th January 2017, from https://www.nestle.com/media/newsandfeatures/nestle-food-security-oxfam-behind-the-brands Nestle good food, good life, 2015, Privacy Notes, retrieved on 11th January 2017, from https://www.nestle.com/info/yourdata Nestle good food, good life, 2017, Food science and technology, retrieved on 11th January 2017, from https://www.nestle.com/randd/technologies PRNewswire, 2014, Nestle%s Effectiveness of Digital and Social Media Marketing Strategies and Innovations, retrieved on 11th January 2017, from https://www.prnewswire.com/news-releases/nestles-effectiveness-of-digital-and-social-media-marketing-strategies-and-innovations-273846691.html Research and markets, 2015, Nestl Digital and Social Media Marketing Strategies - Format Strategy, retrieved on 11th January 2017, from https://www.researchandmarkets.com/reports/3238998/nestl%C3%A9-digital-and-social-media-marketing#rela1 Research and markets, 2015, Nestl Digital and Social Media Marketing Strategies branding targeting strategy, retrieved on 11th January 2017, from https://www.researchandmarkets.com/reports/3238995/nestl%C3%A9-digital-and-social-media-marketing#rela0 Research and markets, 2015, Nestl Digital and Social Media Marketing Strategies -Channel Strategy, retrieved on 11th January 2017, fromhttps://www.researchandmarkets.com/reports/3238997/nestl%C3%A9-digital-and-social-media-marketing#rela0